By ELLEN LEWIS

P.J. Salvage french Terry Daydream Hoodie and short with Smiley icon as featured on Lingerie Briefs

I have to admit that when P.J.Salvage originally shared their plans about collaborating with the iconic Smiley™ brand, I was a bit taken aback. My initial reaction was ‘Really? Isn’t that a bit juvenile?’. Then I did my due diligence and ate my words. Smiley™ is a global phenomenon symbolizing happiness that was founded 45 years ago by French journalist, Franklin Loufrani. His objective was to highlight good news stories. (Can you imagine that premise!).  P.J. Salvage launched 25 years ago on a mission to infuse fun and comfort into a woman’s sleep and loungewear wardrobe.… Read More


By HOLLY JACKSON

Everviolet post mastectomy bras for breast cancer patients as featured on Lingerie Briefs

When Keira Kotler was unexpectedly diagnosed with breast cancer at age 40 she was grateful to survive. It wasn’t until after her surgery that she realized that all of her options for comfortable lingerie looked like medical devices rather than bras. Her experience inspired her to start Everviolet, which specializes in beautiful soft bras that also meet the medical needs of women going through all kinds of major health events in life.

Everviolet post mastectomy bras & panties for breast cancer patients as featured on Lingerie Briefs

Everviolet launched in 2018 with a focus on post-surgical breast cancer survivors but quickly found that many other women wanted to wear the same pieces.… Read More


By ELLEN LEWIS

Louisa Bracq Camo collection as featured on Lingerie Briefs

‘Fury to Live’ is Louisa Bracq’s Spring 2021 call to arms. Echoing the 1980’s NYC high-life, the brand looks back on the counterculture celebrities of that era and the high life they proffered for a generation rejecting the struggles of their own past. For women, it was the ongoing quest to define themselves. Louisa Bracq’s Camo collection, inspired by the fashion doyenne Diane von Furstenberg, is a direct reference to the iconic wrap dress, her trademark creation. This figure-hugging dress became a cult item worn by thousands of women craving the charismatic prints that defined it.… Read More


Maison Lejaby Flora underwire bra as featured on Lingerie Briefs

Emerging from the Covid chrysalis, the desire to express our boundless creativity after so much isolation is captured eloquently in Maison Lejaby’s Spring 21 Flora and Color Block collections. The mélange of vibrant color and a contemporary print is a welcome breathe of fresh air. Combining intimates (Flora) and loungewear (Color Block) Maison Lejaby has designed a playful lifestyle statement of vitality and versatility.

Maison Lejaby ColorBlock graphic print nightwear collection as featured on Lingerie Briefs

ColorBlock, is a series of 8 styles ranging from one size Robes to nightwear fitting S-XL. A dynamic graphic print on a luxurious satin fabric coordinates effortlessly with the Flora bras and panties.… Read More


By ELLEN LEWIS

Todd Mick, Executive Director Apparel/ Thought Leadership for the NPD Group recently told me; “While it was a year of upheaval, Intimates transformed through innovation to become the star category in Apparel”. Reflecting on the statement, I zeroed in on his use of the word transformation to describe our industry in 2020. Prior to the onset of Covid, my description would have focused on the concept of evolution. So, for clarity, I looked up the definition of both words:
Transformation is a thorough and radical change in form and appearance, while Evolution is a gradual development of something simple to a complete form.’… Read More


Montelle Intimates previews Gardenia print for spring - featured on Lingerie BriefsBy HOLLY JACKSON

One of the hardest transitions for me moving back to the East Coast last year was re-acclimating to winter. I spent the past few months desperately missing the bright sunlight and warmer temperatures of New Orleans along with the colorful landscapes. I felt both joy and relief when I stepped out into my backyard garden this week and discovered daffodils coming out and pink hellebores blooming!

Another sign of spring was in my inbox on the same day in the form of this gorgeous and understated Gardenia print from Montelle Intimates.… Read More


The Resilient Woman

Photographed by STEPHANIE HYNES

On Gossamer Photographed by Stephanie Hynes for Lingerie BriefsOn Gossamer

Last Fall, as the Pandemic was rounding its 3rd quarter of consumer chaos, Stephanie and I decided that it might be nice to offer the brands a New Years editorial, our treat. Response was positive, but access to samples presented a challenge. We were ok with this as the market message of “Back to Basics” was clear.  We could really use whatever was on hand. We hired models, secured a studio, and set a December shoot plan and then, Covid began to crest.… Read More


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