By ELLEN LEWIS

I have to admit that when P.J.Salvage originally shared their plans about collaborating with the iconic Smiley™ brand, I was a bit taken aback. My initial reaction was ‘Really? Isn’t that a bit juvenile?’. Then I did my due diligence and ate my words. Smiley™ is a global phenomenon symbolizing happiness that was founded 45 years ago by French journalist, Franklin Loufrani. His objective was to highlight good news stories. (Can you imagine that premise!).  P.J. Salvage launched 25 years ago on a mission to infuse fun and comfort into a woman’s sleep and loungewear wardrobe.… Read More

By HOLLY JACKSON

When Keira Kotler was unexpectedly diagnosed with breast cancer at age 40 she was grateful to survive. It wasn’t until after her surgery that she realized that all of her options for comfortable lingerie looked like medical devices rather than bras. Her experience inspired her to start Everviolet, which specializes in beautiful soft bras that also meet the medical needs of women going through all kinds of major health events in life.

Everviolet launched in 2018 with a focus on post-surgical breast cancer survivors but quickly found that many other women wanted to wear the same pieces.… Read More

By ELLEN LEWIS

Todd Mick, Executive Director Apparel/ Thought Leadership for the NPD Group recently told me; “While it was a year of upheaval, Intimates transformed through innovation to become the star category in Apparel”. Reflecting on the statement, I zeroed in on his use of the word transformation to describe our industry in 2020. Prior to the onset of Covid, my description would have focused on the concept of evolution. So, for clarity, I looked up the definition of both words:
Transformation is a thorough and radical change in form and appearance, while Evolution is a gradual development of something simple to a complete form.’… Read More