Rêve de Jouy collection by Antigel from the Lise Charmel Group as featured on Lingerie Briefs

Once again, the Lise Charmel Group features an innovative collection anchored by a contemporary design rooted in French artistry. This month it’s the Rêve de Jouy collection by Antigel, the brand’s ode to the young at heart. This famed Toiles de Jouy pattern, developed in France in 1760, has been digitally reinterpreted for these styles into a vibrant, modern, and exclusive print.  A robust assortment of 20 styles including and entire range of intimates and loungewear, Rêve de Jouy embodies the concept of casual comfort. Romantic and playful it is the perfect counterpoint to the denim mainstay of the American wardrobe.… Read More


By HOLLY JACKSON

Hot Milk Maternity & Nursing lingerie as featured on Lingerie Briefs

I am one of those people who lives with a lot of anxiety about climate change, so I’m always thrilled to see more companies stepping up and finding ways to make quality lingerie that doesn’t harm the natural world around us. The latest is Hotmilk, whose ‘Elevate’ collection re-imagines their staples through a lens of higher environmental and ethical standards without sacrificing what has made the brand a big success in the maternity business. Hotmilk’s sexy and comfortable fan favorites are now better for the earth.… Read More


By ELLEN LEWIS

Gossard Glossies Animal Print as featured on Lingerie Briefs

It’s been a while since I highlighted the Gossard Glossies phenomenon. In fact, it was 2013 when I first mentioned it in this column. The Glossies bra was a fashion pioneer long before sheer, light bras were a ‘thing’. Multiple iterations prove its longevity. It has segued from a fashion basic to a multi-faceted collectible in a bevy of colors including a new translucent animal print.

Gossard Glossies Animal Print as featured on Lingerie Briefs

Carefully engineered to fit 30-38, A-G cups (British sizes), A-I (USA sizes) it is a perfect bra for the times, a weightless yet supportive wardrobe essential.… Read More


By ELLEN LEWISChristine Evangelista of 'Half Naked' chats with Ellen Lewis of Lingerie Briefs

What underwear are you wearing right now?

That’s the lead question that Christine Evangelista asks when she begins all of her interviews on her new podcast series Half Naked. I knew we were simpatico, despite our age difference, when she confirmed my conviction that beautiful lingerie is like perfume for the psyche.

Christine, who studied at FIT, is an actress and dancer who was grounded during the pandemic. Isolated from her 30 something social life, she found herself compelled to buy lingerie as a feel-good catharsis during a difficult time.… Read More


By ELLEN LEWIS

Skin Lingerie Gita Bralette as featured on Lingerie Briefs

It’s no secret that society has experienced a cultural shift. Whenever this occurs the pendulum eventually swings back in search of some balance. Certainly, 2020 set a new standard of disruption. In the Intimate Apparel industry, comfort commandeered the platform, escalating a trend already on a trajectory in lingerie. Bralettes, for example, were usurping underwire bra sales before the pandemic. The lockdown turned this evolution into a no-wire revolution. Comfort at all costs. Fashion, not so much.

Skin Lingerie Gita Bralette as featured on Lingerie Briefs

But now, as the world opens, we are poised for a counterbalance.… Read More


By ESTELLE PULESTONBritish brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.

British brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the imagery that most brands were putting out, which led to her producing her own promotional photo shoots where she could pick and style the models.… Read More


By HOLLY JACKSON

Cake Maternity Swimwear with UPF 50+ B-E cups as featured on Lingerie Briefs

Swimwear season is almost here and everyone is ready to go outside and celebrate life getting slightly back to normal! Since pools were closed last summer, I suspect many customers are just getting around to replacing their swimsuits. Cake Lingerie’s release of the new Rosewater maternity swim collection is right on time for new mothers.

Cake Lingerie is known for high quality maternity bras and inclusive sizing, but their swimwear collection doesn’t get as much press. That’s too bad because these suits are flattering, functional, and stylish.… Read More


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