By ELLEN LEWIS

Ambra Lingerie made in Italy as featured on Lingerie Briefs

Some years ago, while traveling to Bologna to see the La Perla factory, I had dinner in Fiesole with my Italian market contact, Gianna. On the way from her Florence office, we stopped at her tiny studio apartment. It was a basic abode, nothing glamourous, but very cozy. When she opened her dresser drawer to reveal a generous berth of designer lingerie, I was a bit taken aback. These brands were expensive. Curious about why she spent so much money on her underwear, I asked her to explain.… ...Read more


By ELLEN LEWIS

Samantha Chang My Daily Upcycle bralet and boyshort as featured on Lingerie Briefs

Change is the only constant. I learned this lesson a long time ago, but this statement has taken on a richer, more urgent meaning in the past 6 months. Everyone, everywhere is scrambling to regroup, reassert, reassess priorities and expectations. The lingerie industry was already in flux prior to Covid. New initiatives were already impacting design and development: inclusivity, sustainability, comfort, and health. These themes have redefined the concept of value in fashion, particularly sustainability. For lingerie the challenges are even more overwhelming, from multiple sizing to multiple componentry, it’s not an easy process.… ...Read more


By HOLLY JACKSON

Swedish Stockings sustainable tights & socks as featured on Lingerie Briefs

I spent all day today reading the news and feeling like the world is falling apart. We’re on T for hurricane names and it’s only September and whole states (and the wildlife and habitats they contain) are on fire. When I was a child people frequently talked about climate change like something far off. It was an issue from a sci-fi novel or the cause of the apocalypse of a movie that was mostly fictional. It never occurred to me that as an adult it would be front page news and a regular part of my life.… ...Read more


By ELLEN LEWIS

Falke Cool Kick socks as featured on Lingerie Briefs

Whenever I shop for ideas, wherever I travel, I always search for interesting socks; preferably eclectic patterns and colors that add a touch of flair to my normal NY black wardrobe. I suppose it’s a result of my hosiery buying days when, in the 80’s, legwear was evolving from boring beige to a fashion accessory. In Europe, one cannot miss the impact of the Falke brand, always occupying substantial floor space, front and forward in the hosiery departments.… ...Read more


By HOLLY JACKSON

Hot Milk Pump Bra for Nursing Mothers as featured on Lingerie Briefs

It’s easy to get stuck in a pattern, especially when it comes to the bras that we wear. Most customers tend to buy their favorites in multiple colors and rarely reach for something new. After all, why risk something that is probably inferior to your current go-to bra?

Lingerie companies often reflect this in their offerings, focusing on new colors of popular bras rather than innovation. Introducing new styles is a major financial risk and it’s often easier to give people what they want.… ...Read more


By ELLEN LEWIS

Natori Ulla loungewear collection as featured on Lingerie Briefs

I just returned from visiting my sister-in-law in Newport, RI. It was our first segue outside of our immediate family pod since Covid began its social scourge. We stayed  in a high-end hotel where I was sure that safety would be a priority and comfort would be paramount. I knew that we would probably remain somewhat sequestered inside so I appreciated the luxury view of Newport Harbor and the spacious contemporary room replete with amenities that reinforce the meaning of quality.… ...Read more


By HOLLY JACKSON

Takaokaya Maternity Cushions: Handcrafted in Japan as featured on Lingerie Briefs

During the COVID-19 era I’ve been leaning into my favorite hobby: handmade raised embroidery projects. There is something supremely satisfying about handcrafting a random assortment of tiny elements that then become a spectacular whole. When you see the finished piece you see all of it, from the tiniest details to the parts that make the biggest impact overall. Yes, you can make embroidery on a machine, even extremely elaborate and beautiful ones. To me though, part of the joy is in the journey of the slow and occasionally tedious creation process.… ...Read more


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