Having just spent three sub-freezing days in NYC attending the Fall 2015 CURVEXPO Lingerie show, I am back momentarily from the market in the process of debriefing.There were some interesting messages at the show and certainly some new discoveries and I will share some of them with you here. Suffice it to say, though, that there are many more stories to tell as I delve deeper into the market for information and inspiration in the … Read More
This week is the semiannual Curvexpo, the premiere Intimate Apparel show in North America. For those of you who attend, or even if you do not, the highlights of the design messages proffered by the market are critical for both merchandising and fashion vision. Certainly, I touched upon the 2015 Lingerie trends when I reported live from the Salon International de La Lingerie in Paris. However, certain points are particularly viable for the … Read More
Maybe it’s because I wasn’t brain dead from jet lag today, but my intimate shopping experience produced a much better product reference than yesterday’s run through. Personally, I think it’s because I went to Le Bon Marché, still in my opinion, the most cohesive presentation of Lingerie in Paris. The store, modern and sophisticated, is very “French”. Although they were very busy, particularly the Lingerie department, one never feels overwhelmed by the crowd.
Shorty pajama … Read More
By Ali Cudby
Selling lingerie is all about creating a relationship with your customer. Sometimes that conversation is about fit. Sometimes it’s about body image or even self care
Today, we’re going to talk about some nuts and bolts information that you can use to paint a more colorful picture of the companies behind the lingerie you sell, or the product itself. It’s the news you can use – a roundup of some recent highlights … Read More
In Paris for the Salon International de la Lingerie show, slightly jet lagged and somewhat inured to the romantic fog that used to engross me whenever I found myself in this beautiful city, I still find certain aspects of the French culture so poetic, it is difficult to ignore the creativity born here. But more about that later. Today, I made a point of shopping at the usual suspects: Le Printemps, Galleries Lafayette and Bon … Read More