Once and awhile I come upon a marketing idea that hits a particular merchandising nerve. This is just what happened with the Sybaris Lingerie brand, high-end intimates from France, whose gorgeous underpinnings I have admired for some time, but could not figure out how to integrate into the American specialty store milieu. But last week, while I was reviewing the current assortment, I had an “A Ha” moment. This is … Read More
By Aimee Guthinger
It’s a matter of fact that Brides visiting my lingerie boutique on Cape Cod will often find themselves talking about their wedding plans. As a former wedding planner, I think I’ll never lose my curiosity about the next big event! So, when I found myself chatting with a bride earlier this summer about her menu, I was delighted to … Read More
Several years ago I had the opportunity to visit my daughter while she was studying textiles at The Glasgow School of Art in Scotland. Having never been there before, my pre-conceived notion led me to believe that I would spend my vacation in a rain smitten enclave while conjuring up fantasies of Brigadoon. I imagined myself in the gloaming, that grey-blue twilight just before sunrise and after sunset. I was … Read More
I think we can all agree that innovation is the catalyst of forward movement in any industry. So when I was introduced to the award winning patented technology of the Irish based foundations brand, Embrace® at Curve last February,
I decided to dig deeper. What I discovered was a revolutionary construction system that allows the frame of the bra to float free from the garment but remain stable on the … Read More
By Aimee Guthinger
Touting names like Bachelor’s Button & Forget Me Not, the pioneering eco-friendly, non-toxic nail brand Priti NYC has become a perfect complement for bridal lingerie style. Similar to the added touch the perfect throw pillow or decorative detail brings to an interior or the conversational charm an accessory brings to fashion, nail color is often the only accompaniment available to help complete our underpinning presentations. Lingerie is … Read More
Since I think of myself more as a curator than an actual artist, the discovery of raw talent with a sustainable vision is the way I nourish my own creative appetite. What makes the Curve show so satisfying is the ability to find an idea, a style or a designer whose presence in the Lingerie market is destined to make a difference. There is a variety of contributions that a … Read More
Colorful 2013 collections from Ari Dein, Bordelle, Karen Lu, Yummie Tummie and Fleur of England at CurveNY.
I have always believed in the power of color; its impact on merchandising and the way this visual tool can drive sales. So, I was really pleased to see this message at CurveNY this week. It was a virtual garden blooming in the Javits Center with the injection of color into every class … Read More