By Aimee Guthinger


Sexy, feminine, & uniquely detailed, is this lingerie or swimwear? Perhaps it’s whatever you want it to be! With the boundaries becoming increasingly blurred between ready-to-wear, swimwear, loungewear & intimates I am using the Letarte Swimwear Trunk Show taking place at my store on Cape Cod this week as an opportunity to talk about a modern day phenomena that I refer to as pliant fashion.  This is … Read More


Fifty Shades Of Corsetry

By Aimee Guthinger

So it would seem, like every other woman (and likely a lot of men) in the world right now, I am reading Fifty Shades of Grey.  I started the trilogy as a homework assignment because of the impact the series appears to be having on pop culture, as well as retail sales in a number of realms.  However, it was not until hearing from a friend … Read More


I have to leave Cabo in a few days and I am not happy about it, particularly because my husband gets to stay to oversee the house we are building here.  I just can’t figure out where the time goes and why I always pack a suitcase full of useless stuff.  The days are so leisurely. It takes hours to get going and when we finally do, it usually … Read More


Today, I decided to take a quick run through the Puerto Paraiso in downtown San Lucas.  This mall is situated at the Marina, a mecca for detainees from the cruise ships  that anchors in the bay for a day of shopping  in Los Cabos.  I could not help my curiousity even though the whole tourist thing is not my style.  I guess it was the merchant in me, but I … Read More


By Aimee Guthinger

I’m spending the summer solstice evening sitting on Craigville Beach on Cape Cod.  With my feet tucked in the soft sand & summer temps finally settled in, it feels like a little vacation out here tonight.  So on that note I am going to take a short break from the last 2 weeks of Q & A to talk about something a bit more risqué; corsets.

Undergarments … Read More


I am a bit late this week with my blog but things slow down in Cabo, and I just could not muster up the creative juices after arriving here Saturday.  Once I had downed my customary first night Margarita and Green Chile Soup at the marina, I was already elsewhere and not in a computer state of mind.  Sunday is my regular writing day, but the beach was beckoning after … Read More


Bridal Lingerie Q & A

By Aimee Guthinger

Now it’s time for some bridal girl-brief answers! Here’s where we last left off:

“I’d like to buy a wedding chemise for a shower gift, but is this something only meant for the brides’ mother to give?”

This is an important question, however the answer is relatively simple and goes something like this…I have yet to meet a bride who has ever received too many chemises.  She … Read More


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