By Marina Rybak
When I embark on a new design adventure, it is the artist in me that leads the way. As one of the first steps, I often enjoy the tactile experience of assembling a collage of inspirational images, as if I am constructing an art piece. For intimate apparel, I focus on the environment, seeking out the image of that ideal bedroom and the sumptuous bed in it. … Read More
By Ali Cudby
When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.
For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this … Read More
b.tempt’d Fits Me! Fits You! was featured on Bethenny Frankel’s website, Bethenny.com as part of her top pajama picks.
The ceramic blue colored tank and panty set was chosen as a great next-to-skin option to spice up your nighttime wardrobe. Be sure to check it out: b.tempt’d Fits Me! Fits You!… Read More
The Norman Diegos Gardens in Cabo
Greetings from Cabo San Lucas where I came to get some much needed reprieve and some serious work done, both in my house and in my head. Lucky for me I was still in a New York frame of mind the first week so I could accomplish something productive before I floated into Mexican mañana land. I do not know exactly what it is … Read More
Chantelle ~ Soft Collection:
A line of seamless panties featuring key silhouettes with an option for all body types. The four core colors of the collection match back to our best selling basics so they are able to be worn with your favorite Chantelle bra. Each style is made with an ultra soft stretch microfiber that feels like a second skin on the body and appears smooth under clothing. The … Read More
By Tomima Edmark
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. The large number of women shopping at HisRoom.com bears this out. The fact is far more of us are buying underwear for them than they are for themselves.
I remember a survey a few years ago with some … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More