With clean and sharp lines, the Lou Paris Light Sensation line is accentuated with subtle yet chic details. The ultra-flat braided trim highlights the contours of this invisible lingerie; combining both comfort and femininity to achieve the second-skin effect. In addition to its pure aesthetic, the line features adjustable / multi position straps on all the bras that make them perfect for under any of today’s fashion. The line is … Read More
By Lindsey Borchard
Panache
When us women find out we are pregnant we start planning and preparing up until the day our little one arrives. We decorate the nursery; buy toys, clothes, diapers and a million other things. We prepare our own closets for our ever-expanding belly. But do you take the time to prepare yourself and your breasts for nursing?
This is something I am just learning about myself … Read More
By Ali Cudby
For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.
Customers may not understand these innovations, and explaining them can help make a sale – or an upsell. In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about … Read More
By Elisabeth Dale
It was hard to miss this week’s big news about a study claiming that wearing bras may be harmful to women’s breasts. Internet news headlines screamed, “Bras Make Breasts Sag More!” Fox News accompanied this piece with a stock photo of a pink-bra clad, cleavage-baring woman, oddly cupping her right breast. Other outlets favored an investigative angle: “Do Women Need Bras? French Study Says Brassieres Are … Read More
By Ali Cudby
The Three Things You Need to Know This Spring/Summer about Panache
Between the trade shows and the time product arrives in stores, it’s easy to forget the details of a particular brand’s new lines. Understanding the details of new product can help make the sale. When a retailer or employee speaks knowledgably about the unique features of a new lingerie line she is providing superior customer service, … Read More
Shell Belle Couture
As I was explaining a few days ago, with intimates “it’s all about the details”. Yes, technical prowess is critical for fit and function, but with Intimate Apparel, it’s the special touches that transform a style into a seductive and elegant art form. Unlike outerwear, which gets visual support from accessories, shoes, jewelry, even cosmetics, undergarments are constrained by the very fact that they sit so close … Read More
Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear. To the surprise of many, I turned it down. At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu. So why eschew the glamour of fashion apparel for bras and panties? As I told management while making my case for funding … Read More