Bridal lingerie shopping can be just as magical as choosing the perfect gown. While the idea of a trousseau may feel a bit old-fashioned, many brides still cherish the tradition of collecting special pieces as soon as they’re engaged. At bridal showers, it’s not uncommon for the maid of honor, close friends, and family to gift luxurious lingerie as a way of celebrating the bride’s new chapter. Shadowline’s Silhouette Collection… Read More
Looking for lingerie that celebrates your shape and never skimps on style? Meet Sophia, your new go-to favorite! Crafted from gorgeous lace that blends bold florals with chic geometric diamonds, Sophia is the perfect mix of elegance and everyday wear.
“Designed and crafted for sophisticated comfort, Sophia is a must-have! Smoothing wings, full-coverage and visual impact, she has it all.” – Hannah, Sculptresse Senior Designer
Originally introduced as a fashion … Read More
Leonisa’s shaper shorts are everywhere right now and for good reasons. They’re feather-light, breathable, and slide easily under dresses, skirts, or loose shorts when you want that little extra smoothing, shaping, and coverage. They’ve got a bike short vibe, but with superpowers: they contour, prevent chafing, and stay invisible under clothes.
Three styles are leading the hype: the PowerStay Short, the InvisiLift Short, and the SmartShape Short.
First … Read More

Usually, in anticipation of the semi-annual Curve Expo, LatteLove™ previews its Spring/Summer collections. But this August we have decided to focus on some of the best loved styles based on buyer’s reactions at the show. Think relaxed, crossover and cool. This is a real pajama party, inspired by Palm Springs living, with a South Beach vibe. Known for their prints and boasting a palette of 16 colors, LatteLove has created … Read More
By ASI EFOS
Interview with Ellen Lewis about Retail & Brand Success… and Lingerie Briefs
Asi Efros welcomes Ellen Lewis Editor‑in‑Chief and Founder of Lingerie Briefs for an insightful conversation about her legacy in intimate apparel and the story behind one of the industry’s most respected voices.

In this Intimate Talks interview, Ellen dives into the evolution of buying and merchandising, her mission to identify quality wherever it lives, … Read More
By ESTELLE PULESTON

Launched last year by Ipek Ustay and Beyza Kirilmaz, Valnue is a Turkish brand centered around creating sophisticated, meticulously constructed pieces that seamlessly transition between being intimate apparel and elegant outerwear.

For 2025, the duo has created Marbelous Muses, a collection inspired by the Greek mythological tale of the Judgement of Paris in which Zeus selects a Trojan prince to settle a disagreement about which of three … Read More
Meet Teaberry… the charming new shade in the beloved Carmen Polka-Dot collection! Warm pink with subtle red undertones adds a cozy, elegant pop to your lingerie lineup. (Carmen in the new Teaberry hue is available early August – pre-order now! Many other colors are in stock.)
The Carmen full-coverage bra is all about comfort and shape. With 4-part underwire cups and lightly padded side support, it offers a flattering … Read More

