By ASI EFROS
“Ms A London is here to change the way the Transfeminine community buys lingerie—and eventually, wider fashion,” said Bok Goodall, a 20-year lingerie industry veteran and creator behind this history-defying brand, in an exclusive interview for Lingerie Briefs magazine.
Q: Can you tell us what motivated you to focus on designing for the Transfeminine community?
A: Having friends in the Trans community, I have often … Read More
By ELLEN LEWIS
Hot, lush, bold and beautiful, Pour Moi Swimwear embraces the passionate energy inherent in the Brazilian lifestyle. The author, Paul Coehlo, said that in Brazil you don’t have a wall separating the physical reality from the magical reality. Elements of Carnival pageantry, Amazon splendor and Samba rhythm are captured in Pour Moi’s 2025 swim collection. A combination of contemporary style and excellent fit, Pour Moi swimwear is … Read More
Le Mystere’s Lace Allure collection just got two new stunning pieces for Spring! Check out the Strapless Bustier and the Moulded Unlined bra—they’re sure to take your lingerie game to the next level!
This stunning Strapless Lace Bustier is a dreamy addition to Le Mystere’s Lace Allure collection and a perfect foundation for casual to event dressing. The Bustier in Black & Papyrus features full … Read More
By ASI EFROS
In this heartfelt interview, Frederika Zappe, a distinguished bra fitting expert at Wacoal Europe, delves into the philosophy of achieving the perfect bra fit. She also speaks about common bra fitting mistakes and shares a few tricks of the trade on how to avoid them.
Freddy Zappe’s journey into the world of lingerie began serendipitously. Approximately 25 years ago, she accepted an entry-level position at … Read More
By ESTELLE PULESTON
Hailing from Berlin, Germany, Anekdot was founded in 2015 by Sofie Andersson after various stints in design, buying and visual merchandising. Having become disillusioned with the fashion industry’s overall lack of ethics and sustainability, and having recently begun sewing lingerie for herself, she wanted to create a brand that offered the opportunity to wear exciting, comfortable, consciously-made intimates on a daily basis.
The Anekdot collection includes wirefree … Read More
Aubade Lingerie previews Fall 2025 with ten dreamy collections telling a tale of seduction, sensuality and self-expression. Inspired by the exotic florals and fluid lines found in the patterns of Japanese art, the famed Aubade atelier has created a sumptuous lingerie canvas that awakens the sensorial imagination. Rendered in rich reds and pinks, as well as misty darks combined with bronzed yellow and frosty metallics, a nocturnal fantasy emerges. Expert … Read More
LATTELOVE™ previews A/W 2025 highlighting its Sparkling Winter theme. Four charismatic collections, Vintage Frost, Cozy Retreat, Winter’s Glow and Jolly Dreams, tell LATTELOVE’s pajama and loungewear stories. Focused on the brand’s sustainable quest six fabrics are incorporated into the entire assortment including Recycled Brushed Hacci, Tencel Lenzing™ Modal, Natural Cotton Fibers, Recycled Rayon Poly Spandex, Recycled Brushed Poly Jersey, and Cotton Modal. Executed in heather blends, snuggly chenille’s, malleable jerseys, … Read More