By Ali Cudby
A lingerie retail store – either bricks-and-mortar or online – is customer service oriented by definition. If you don’t make your customers happy, they won’t come back. Without customers, you’ll find yourself out of business. Seems obvious.
So retailers want to please their customers. But what happens when the thing that works best for the business is directly opposite to what the customer wants? That gets challenging. … Read More
By Ali Cudby
The trade shows are around the corner, so let’s take your plan and put it to work for your business.
Before the Show
First, following your Open to Buy, you should have your plan laid out for the next 6 months. This will give you a sense of how your money will be broken down, month by month, across the major classifications.
Classifications include such areas as:… Read More
By Marina Rybak
I was only waiting for the right moment to highlight one of my inspirational influences – Edward Steichen (1879–1973), a 20th century artist, renowned for his groundbreaking photography. His iconic Chantilly lace-veiled portrait of Gloria Swanson is one of my favorites.
As an award-winning horticulturist with an experience in combat aerial photography Steichen once stated that he was “a painter first, last, and all the time” and … Read More
By Justine Simpson
Prima Donna
When the New Year approaches, every woman will want to look dazzling in her best party dress. But, the excesses of the Christmas season may see some of us adding a pound or two to our waistlines. Shapewear can help to hide away any damage done over the festive period, by giving you a shapely look, and making you sparkle at any New Year’s party. … Read More
Last night driving through a wicked snowstorm in New Hampshire I was struck first, by the unbelievable beauty of the whiteout that surrounded my car and second, how dangerous it was. My wipers were freezing over and no one had plowed. Thank goodness for the rear lights on the car I was following. The dichotomy of the moment was not lost on my creative conscience. How often in life does … Read More
By Jennifer Cermak
In 1948 Diva started manufacturing swimwear using the know-how of brassieres and lingerie. In the 70’s Diva became a brand known for its elegance, impeccable fit, flattering silhouette, exclusive designs and innovative fabrics in the swimwear industry. The vision is that every lady who wares a Diva swimsuit, should feel like a diva.
The campaign for the 2014 collection is sophisticated and glamorous. You desire that lifestyle … Read More
Someone told me the other day, that the market can seem so redundant; same old, same old. It’s not easy buying for margin and profit. You have to focus on inventory that sells quickly and often. In the USA, in particular, that often means basics, no nonsense, practical merchandise that speaks to a broad customer base. How, then, to balance the reality of the bottom line with the beauty of … Read More