By Jennifer Cermak
Often over heard from the small-busted customer, the comment: “I have nothing. -A cup. Can you even help me?” Yes, yes we can. And here is how:
Here are my favorite designers that cut on the curve and offer silhouettes that give an illusion of a fuller bust.
If you want push up:
Seafolly makes one of the best push up non-bra bras in the swim market. … Read More
When my 31 year old daughter was a teenager, she sneaked down to the East Village with her best friend to get a tattoo inscribed on her back. I, born of the age when body ink was an indulgence of the not so nice girls, remained cool, but was admittedly a bit taken aback. It was not until my young design team did a shirt pull-up in my office to … Read More
As an ex-robe merchant, this category holds a particularly sanguine space in my holiday merchandising soul. Did you know that 75% of robe business at retail is generated in the 4th quarter? It’s the perfect gift, not too personal, but personal enough. A couple of Curve shows ago, I happened across Karen Luu and her exquisite home couture collection. When it comes to pure unadulterated luxury, there are not … Read More
Once in awhile I discover a new product that I just think is really cool, so I break my “wait and see” rules, because as per Katharine Hepburn, why miss all the fun. I met entrepreneur Maureen Shara when I walked by her booth at Curve and was blindsided by her beautiful robes. They are so artfully conceived, a juxtaposition of color and print that combines to make a very … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More
On my 13th birthday, my mother gave me a simple pearl and diamond ring that had been designed for her as a young girl. Made from one of my grandfather’s tie tacks, it was very special to her. I, in turn, gave it to my own daughter on her 13th birthday. It has been a family treasure for four generations. To me, these stones conjure the memory of my … Read More
By Jennifer Cermak
With many retailers and media markets focused on the junior and surf brand lifestyle swimwear it is no surprise that people over the age of 20 are struggling to find the a suit they feel good in.
Most swimsuit shopper’s head to the mall, where customer service generally isn’t all that helpful. Here they find an assortment selected by buyers that are trend focused, and honestly fringe … Read More