When Barbara Gilbert, owner of Barbara’s New Beginnings and I were having a bite to eat at Curve and recapping what was new and worth seeing at the show, she insisted that I visit the knixwear™ stand. She was enthusiastic about a new Toronto based underwear brand that she had tried and was about to purchase for her store. In fact, she escorted me to the booth where I met … Read More
I always stop by the Cass booth at Curve to find out what new shapewear innovation, designer Susan Ledyard has up her sleeve. This time it’s the Lucky Back™ shaping shrug launched this past spring at retail. Besides the proprietary performance fabrics that have come to define the Cass Luxury Shapewear brand, this innovation promises to propel the company into the wellness market adding extra value to a Lingerie … Read More
One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & … Read More
Great merchandising comes in many forms. I found a new product at Curve NY this week that covers all Lingerie categories all the time and yet it cannot be worn. Intimates Market 24/7 transforms the way a manufacturer showcases a collection and communicates with buyers. Naturally, it lives 100 % on the Internet. Participating brands work directly on line with registered buyers and registered buyers work directly with those brands. … Read More
Fashionable, fun and a little bit retro – Elomi’s collections are designed to shape and support your curves perfectly! Inspired by 1950’s design, Betty in turquoise bursts on the scene this Autumn Winter with cute white polka dot detail and sizzling purple bows. Wear the UW Plunge bra (available up to a HH cup) which features a gorgeous low center front with the totally cute and comfortable brief.… Read More
Several months ago my industry colleagues from Easton International asked me to review the merchandising boards for the British based Pretty Polly Lingerie collection targeted to launch at Curve this August. I always check out new directions and this one really intrigues me because of my prior history as a legwear buyer. Pretty Polly is a mega hosiery force in the UK, with a 100 year heritage of quality leg … Read More
By Ali Cudby
August may be a month for your friends and neighbors to drift into the lazy haze of summer, but if you work in the lingerie industry, this is a busy month for working on the buying and planning side of your retail business. Yes, it’s trade show season again. After jaunts through Paris and Miami, this week the madness descends on New York City, where there will … Read More