By ASI EFROS
The treasure hunt is one of my favorite activities. But instead of deciphering ancient scripts in search of the submerged brigantines I roam the halls of the trade shows around the world looking for hidden gems. The Premiere Vision Expo in New York in January of 2020 presented some of the most exciting discoveries.
REBIL Group debuted a collection of packaging items they created using a groundbreaking material OLEAGO; derived from olive … Read More
By Marina Rybak
One of the core political campaign narratives is to restore American jobs. A few newsworthy bits in the media have caught my attention lately. “Connecting the dots”, I realized that an inspirational lingerie story could emerge on the eve of the Presidential Election.
The high profile rhetoric about the unraveling of the American-made menswear brands – HMX Group highlighted the fact that thousands of local jobs are at stake. Meanwhile on the … Read More
This Week’s Intimate Discovery: An Experienced Lingerie Designer Makes a Magnificent Solo Debut
When I first met Asi Efros, I knew immediately that I was speaking to a true artist. Asi’s first collection for her personal label, Ann Vogue, proves my instincts correct. She showed me her concept months ago and I was excited then about the prospect of a hand crafted lingerie collection designed with the attention to detail worthy of true … Read More
Meet The Lingerie Briefs Team…
Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business. This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and product development. She is well … Read More
Honestly, I truly hope that what they say about events happening in threes is true, because after this week-end, I have had enough! First, the airline lost my baggage, which is unbelievable since it was a carry on that I door checked and watched being ferried down the jet way. It’s still not back, 2 days later. Then, I drafted this week’s Brief on Saturday, but on Sunday morning, when I turned on my laptop, … Read More