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Curve NY Swimwear Sightings

By ELLEN LEWISCurvy Kate 2024 Swimwear as featured on Lingerie Briefs

Swimwear and lingerie are symbiotic, particularly swimwear created by lingerie brands. The fit expertise and functional demands of both products are stringent and yet fashion defines the style’s success. This summer at Curve NY, swim was front and center with many key brands. This category has often informed lingerie design. The collections we saw embodied the 2024 intimate trends following suit (no pun intended) with the Curve … Read More


b.tempt'd Future Foundation Push Up Strapless Bra featured on Lingerie BriefsEveryone’s favorite collection just got a whole lot better with a new addition from b.tempt’d! Introducing Future Foundation Push Up Strapless Bra.

This tailored strapless push up with a plunging neckline is just what your summer wardrobe needs! With added support in the back and stay-put design, this super soft style will be your go-to bra under all your strapless, shoulder-baring, or spaghetti-strap tops.

b.tempt'd Future Foundation Push Up Strapless Bra featured on Lingerie BriefsThis push up strapless is … Read More


By ELLEN LEWIS

The ELIE SAAB x Aubade Lingerie Collaboration: A Feast for the EyesAubade Lingerie ELIE SAAB collaboration as featured on Lingerie Briefs

This month we welcome Aubade Lingerie to our Partner Spotlight as they launch their Fall 2023 collaboration with the prestigious ELIE SAAB design house. Two gorgeous capsule collections, My Desire and Whimsical Affair, showcase the artistry of this legacy French lingerie brand as they craft seventeen styles infused with the creative vision of this … Read More


By ESTELLE PULESTONHÄSTKO: An Innovative Underwear Solution for Saddle Sports as featured on Lingerie BriefsIf you’re into any kind of sport that involves a saddle – be it cycling, horseback riding, or even a love of motocross – you’ve probably wished it were a little more comfortable at times. That was certainly the case for HÄSTKO’s co-founders Joséphine Bigo and Aurélie Moinier. One a dressage rider and the other a showjumping rider, they bonded over a shared love of sport, … Read More


BY ESTELLE PULESTON
Zodiaque Studios Luxurious Basics featured on Lingerie BriefsIf you like your lingerie fuss-free and comfortable, yet still undeniably chic, there’s a new Berlin-based brand that you’ll probably want on your wishlist: Zodiaque Studios by Emily Renk.

An arts graduate of Central Saint Martins, Renk describes her creations as “very much inspired by my fine art background and the muses of art history”, but also by ‘real’ women, those people whom we know or … Read More


A wedding is all about full-on attention, which any bride deserves. But it’s not about over-exposure. Let’s face it, every bride welcomes a little umph (of some kind) on her special day, but I guarantee, she doesn’t want a nip-slip while walking down the aisle. So, it’s very serendipitous that the Forever Group’s BeConfident® solutions brand is available to perform its magic. These handy lingerie accessories are focused entirely on … Read More


By ELLEN LEWISAnita Sports Bras and Activewear as featured on Lingerie Briefs

Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses … Read More


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