Fabric dictates design in the Intimate Apparel world. and because of its proximity to a woman’s skin, it requires innovation uniquely targeted for function and form. Several days ago I attended the 3rd Interfiliѐre presentation in NYC. A fabric exposition dedicated to presenting piece goods to lingerie designers, it is an extension of the renowned trade shows in Paris,Hong Kong and Shanghai that Eurovet hosts semi-annually. This one was … Read More
Sophia Classic Underwire is an exciting new addition to our gorgeous Sophia collection. This stunning underwire style is beautiful enough for special occasions, but is versatile and constructed so well, that its perfect for every day. 
Supportive 3 section cups with extremely flat seams are lined with comfort soft tricot for ultimate supports. Beautiful stretch leavers look lace is scalloped along the open demi neckline. Back wings are just as … Read More
I have something I want to say today and so, I digress from our regular story flow. Yesterday, I read a very upsetting blog posted by my colleague, Cora Harrington, founder and publisher of The Lingerie Addict. Apparently the integrity of this very popular and very well curated website has been compromised by a very “sick” individual. A man who goes by the name of Tom Slew has invaded … Read More
By KIMBERLY BERGER
Mid July brings the largest swimwear tradeshow in the world to Florida’s Miami Beach. The Swim Show is the official launch for over 2,500 of the industry’s leading lines. It is the unveiling of fashions to come for the upcoming year. The show lasts four days and is attended by over 3,000 buyers from across the world. I am one of those buyers.
This year’s show was
By ALI CUDBY
I’ve been thinking about social media marketing a lot lately. As something I use in my business as a tool, social media marketing can be great. I share blog posts, pictures of my life or random thoughts that are seen by friends and clients around the world in an instant. Awesome.
At the same time, I’m increasingly troubled by the dark side of social media. The … Read More
I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, … Read More
By ALLISON GOODWIN
Many women dream of bigger breasts. They yearn for the day when their breasts will fill a lacy bustier or turn heads while they walk down the street. Perhaps this is the reason that breast augmentation is one of the most popular cosmetic surgical procedures year after year. But, big breasts aren’t always pretty bras and tons of cleavage isn’t always desired. Sometimes they have a few … Read More