By Ali Cudby
The trade shows are around the corner, so let’s take your plan and put it to work for your business.
Before the Show
First, following your Open to Buy, you should have your plan laid out for the next 6 months. This will give you a sense of how your money will be broken down, month by month, across the major classifications.
Classifications include such areas as:… Read More
Maison Lejaby
As many of you might already be aware, we have taken a dive into our own Swimwear Briefs column. Written by Jennifer Cermak, swim professor, maestro of Nani Nalu beachwear boutique and designer of Jenna Sea, an emerging luxury brand fitting D-G cups, we have watched this category evolve from a touch of fashion to a major margin builder in Lingerie stores across North America. Swimwear is the … Read More
December Rose
What is December’s rose?
She survives to the last minute
Succumbing only to the first snow
I know those winter blossoms
Dark as the early night
Might be a promise; Just a bud
Basking in the fading autumn light
Still she endures
Only one single rose
And when I cut her loose
And introduce her to the bedroom fare
Warm and moist
She blossoms there.
There is something … Read More
By Tomima Edmark
A little Hanky Panky never fails to make headlines, especially when it comes to the lingerie company whose faithful followers include celebrities like Jennifer Aniston, Cindy Crawford and Cher. Everyday women are also big fans. Over the last seven years, thousands of them have voted Hanky Panky thongs and panties among their top choices in my Annual Undies Awards.
Last week, TODAY show hosts, Kathie Lee … Read More
This afternoon, while standing on the sidewalk, which was already plush with decorating regalia: white bark, holly berry twigs, wreaths and pine cones, I watched a long haul truck unloading Christmas Trees in the parking lot of our local Fairway. Shivering in my fleece jacket, I could not help daydreaming about the stark beauty of the desert landscape and how a week ago, I was basking in the southern Baha … Read More
By Marina Rybak
When I embark on a new design adventure, it is the artist in me that leads the way. As one of the first steps, I often enjoy the tactile experience of assembling a collage of inspirational images, as if I am constructing an art piece. For intimate apparel, I focus on the environment, seeking out the image of that ideal bedroom and the sumptuous bed in it. … Read More
By Ali Cudby
When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.
For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this … Read More