By Jennifer Cermak
With many retailers and media markets focused on the junior and surf brand lifestyle swimwear it is no surprise that people over the age of 20 are struggling to find the a suit they feel good in.
Most swimsuit shopper’s head to the mall, where customer service generally isn’t all that helpful. Here they find an assortment selected by buyers that are trend focused, and honestly fringe … Read More
By Lindsey Borchard
Just like there are no two pregnancies alike or two babies alike, your breast-feeding story is your very own. You have your own triumphs and your own struggles. Breast feeding is an intimate journey that we women go through full of ups and downs, and whether or not we decide to share our stories, we all have experienced the same feelings one time or another. So as … Read More
When Barbara Gilbert, owner of Barbara’s New Beginnings and I were having a bite to eat at Curve and recapping what was new and worth seeing at the show, she insisted that I visit the knixwear™ stand. She was enthusiastic about a new Toronto based underwear brand that she had tried and was about to purchase for her store. In fact, she escorted me to the booth where I met … Read More
By John Festa
In olden days, a glimpse of stocking was looked on as something shocking, but now heaven knows, anything goes.
So wrote Cole Porter in 1934. And it seems ever more appropriate when we consider the exposed bra trend.
What once was edgy and daring now seems commonplace and thoughtless. Are exposed bra straps and bra bands simply acceptable now? Does this trend speak to a woman’s owning … Read More
By Ali Cudby
Recently, a bra blogger asked if a particular fit problem could be attributed to breast tissue migration. That question prompted me to research the topic, because we owe it to our customers to understand the fit issues being discussed in the world.
Breast tissue migration has not been covered in my online bra fit school for professionals, The FabFit Academy, because I didn’t previously have an … Read More
By Lindsey Borchard
Hello my name is Lindsey and I am addicted to lounge wear.
If you’re like me, when you get home from work you immediately change into some form of lounge wear for the night. If any of you know me personally then you know I am queen of lounge wear and have drawers full of pretty comfortable items for home. This was my favorite part of my … Read More
By Elisabeth Dale
The Jockey Company introduced a “revolutionary” new bra sizing system a few weeks ago. Why? Because experts agree that 80 percent of women wear the wrong size bra. This is thought to be due, in part, to the inadequacy of the current antiquated measuring tape method of determining bra size. But does it even matter? What if women wear the “wrong” size bra for all the “right” … Read More