I just returned from my semi-annual 3 day immersion into Curve New York. I will be covering the Fall 2016 show in the next few days. Today, however, I thought I might catapult you into the lingerie fashion future with a brief exposé from Concepts Paris on the autumn/winter 2017 trends. During the show, Jos Berry, our intimate industry soothsayer, gave us an overview of the emerging color, fabric … Read More

Several weeks ago, I received the news that the very popular Creations Magazine North America would no longer be published. Despite the success of this publication in both the United States and Canada, the parent company Editolux has filed for bankruptcy. I share the disappointment with many retailers and brands who have only lauded their respect for this very modern approach to the Lingerie trade. As a permanent columnist for … Read More
THE NEW NEUTRALS
Your Spring Wardrobe Inspired with a Fresh Neutral Palette

Go Parisian chic in this sophisticated new neutral, Sahara by Simone Perele. Featuring innovative 3D knit technology, Andora feels like a second skin and embodies a woman’s natural curves.
THE WISH COLLECTION IN NEW BLUSH

Get swept away in the season’s soft new shade… the exquisite embroidered Wish collection debuts in Blush, spring’s ultra-feminine neutral.
THE INSPIRATION COLLECTION
… Read More
Delight Collection in Rivièra Blue, a summery sky blue mixed with embroidery in light blue
and off-white that lighten up your skin.
So, how does Prima Donna celebrate its first 150 years? With a sparkling new party lingerie series, of course. They’re keeping things classy: a sexy lace look and a touch of gold together with chic Charbon or gorgeous colours that get you dreaming of summer. Delight lives up … Read More
PrimaDonna has been making lingerie that gives the very best support to big breasts for 150 years now. A perfect fit is the cornerstone of every series, but throughout that time the fashion aspect has become increasingly important. Lingerie no longer only comes in white, black or skin colour. Now fashionable colours and trendy styles are customary. So our PrimaDonna designers not only know how to design a bra that … Read More

Slip in to this Silky Skin A-Line Slip. Hanky Panky Silky microfiber rayon/Lycra® spandex is the ideal fabric for underpinnings. Naturally hydrophilic and resists static. Select styles available in sizes XS to 3X.… Read More
Technology has steered the tides of change in the marketplace ever since the invention of the wheel. We can claim that the speed of light movement being witnessed today in the growth of telecommunications trumps history, and maybe so. But pioneers in science and art have always had life altering impact on the cultural status quo, even as they are constantly challenged by last year’s perspective. In the Lingerie trade, … Read More
