By ELLEN LEWIS
As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change. It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More
By ELLEN LEWIS
Lisca
August kicked off with two important lingerie shows: Curve NY and Evolution. This season, I’m doing things a little differently. I’ll take you inside Curve this week, with Evolution coming next Friday. Quite simply, there were too many images to squeeze into one post!
I captured several hundred photographs at Curve, including an intriguing selection of swimwear from intimate apparel brands. Beyond the fit expertise inherent … Read More
By ELLEN LEWIS
Shell Belle Couture
Last week, as I watched a wedding on the beach here in San Jose del Cabo, Mexico, I was reminded that the bridal season is nigh. Los Cabos is a wedding destination. These oceanside venues will increase over the next few months. The hotels will host bigger events. At the stable where I ride, horses are readied daily in preparation for carriages carrying brides … Read More
By ELLEN LEWIS
Aubade, Noblesse Oblige, Chantelle Pulp
The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More
By ELLEN LEWIS
Carol Coelho
Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More
By ELLEN LEWIS
Le Petit Trou
Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There … Read More
By ELLEN LEWIS
This season the bridal business is burgeoning. Wedding plans surge as the pandemic subsides. That’s good news for the Intimate Apparel business. As I have said before:
… Read More“There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion, and gratification to a woman’s