By ELLEN LEWIS
Cadolle
I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first. Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than … Read More
Clo Intimo
I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, … Read More
By MOLLY JAYNE
This season, from May 30-June 1, Curve introduces the Curve Miami Capsule at SwimShow, bringing a curated intimate apparel presentation to Miami within the SwimShow environment. Following the success of the SwimShow x Curve EDIT showcase this past October, Curve continues to build on that momentum with category-driven buying experiences designed to support both discovery and business outcomes.
Set within SwimShow, the Capsule reflects the ongoing crossover … Read More
By ELLEN LEWIS
Aubade
I returned recently from the Curve NY and Evolution Lingerie shows in NY, several hundred photos in hand. I go to these shows for the hunt. I am looking for a discovery, mining new products and posting pictures in this column. Showcasing styles are fine, but in a world held captive by social media, where multiple images are instantly revealed, it seems a bit superfluous to … Read More
By ELLEN LEWIS
Christine
In this overview of the August 2025 NY Lingerie Trade Shows, I decided to whittle down the presentation to a merchandising perspective: the macro vision that is/will drive sales. For me, the message was loud and clear, Tariffs, Joy and Pajamas. And Sheerness led design.
Carole Coelho
I didn’t focus on one color because joyous colors prevailed throughout the shows, and dynamic prints were everywhere. The … Read More
By ELLEN LEWIS
The synergy between the bridal and lingerie industries has always fascinated me. It’s not about the wedding. It’s all about the artistry, the cherished memories unique to these tableaux. Exquisite laces, delicate embroideries, luxurious fabrics, treasured details, pearls, crystals, floral motifs are all assembled in an enchanting conclave of beauty. Basking on this assortment, one can easily grasp how a woman’s sense of self would be enhanced … Read More
By ELLEN LEWIS
Without a doubt, the foundations business is a force at the Curve NY show. It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.
Adding to this mix is … Read More