By Ali Cudby
In the past week or so, there has been a lot of reporting and commentary about Jockey’s new patented Volumetric Fit Kit for bras. Whether you carry the brand in your store or not, Jockey’s approach is truly innovative. As a retailer, there’s tremendous value in understanding the innovation – if only so that you can respond to your customers’ questions when they arise.
What … Read More
By Ali Cudby
Claudette’s Dessous line became an instant hit the season it debuted, and has continued to grow its devoted following. The line itself is relatively (and deceptively) simple – a sheer, stretch mesh, cut-and-sewn bra with a couple of matching bottoms. What has set Dessous apart is equally simple:
Customers LOVE the colors.
The season Dessous launched, Claudette showed a series of neon colors, exactly when neon … Read More
By Ali Cudby
For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.
Customers may not understand these innovations, and explaining them can help make a sale – or an upsell. In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about … Read More
By Ali Cudby
The Three Things You Need to Know This Spring/Summer about Panache
Between the trade shows and the time product arrives in stores, it’s easy to forget the details of a particular brand’s new lines. Understanding the details of new product can help make the sale. When a retailer or employee speaks knowledgably about the unique features of a new lingerie line she is providing superior customer service, … Read More
By Ali Cudby
If only fitting lingerie was as simple as having a single bra size. Yes, I can hear the chuckles from the fitting community. We all know better. Bra sizes vary from brand to brand, and even within a brand from bra to bra. I was prepping the fitting room troubleshooting module for my bra fit training program, FabFit Academy, which got … Read More
By Ali Cudby
It’s that time of year, and planning Mother’s Day promotions for your lingerie store should be in full swing. Yes – you may still be warding off the winter chill, but this is the time for gearing up for the year’s next big celebratory event. One good way to consider the holiday is to think about your audience; by that, I mean MAMA.
In this case, MAMA… Read More
By Ali Cudby
I occasionally hear retailers ask if they really need to attend the lingerie trade shows, and it always surprises me. There are so many benefits to being at the shows! There’s tremendous value in getting out of a store and into the larger world of lingerie.
First, retailers can feel isolated in their stores, even when surrounded by their staff. It can be lonely at the top, … Read More