What does a full figured woman with a short upper torso and Barbie have in common? A Lot. They both are built with very little room from under the bust to the shoulder. It’s a proportion issue. Their breasts sit high on their chest. This is a good thing when it comes to sexy curves, but finding a bra that fits comfortably can be a daunting task. Those wires can … Read More
By Ali Cudby
In the past week or so, there has been a lot of reporting and commentary about Jockey’s new patented Volumetric Fit Kit for bras. Whether you carry the brand in your store or not, Jockey’s approach is truly innovative. As a retailer, there’s tremendous value in understanding the innovation – if only so that you can respond to your customers’ questions when they arise.
What … Read More
During the heady days of college, immersed in the bohemian lifestyle of the art student on campus, I became infatuated with the European painters whose unconventional techniques transposed the definition of art in the early 20th century. I was particularly fascinated with the deconstruction of realism and the reconstruction of form into a simple, powerful statement. And as with much of art throughout history, the female anatomy was a … Read More
By Lindsey Borchard
If someone walked up to you and asked you your bra size, would you be able to tell them?
I know you have all probably heard the statistics by now; 80% of women are in the wrong size. I know you would never buy the wrong dress size or you would never buy a pair of jeans that were slightly smaller then you needed. So why are … Read More
I think we can all agree that innovation is the catalyst of forward movement in any industry. So when I was introduced to the award winning patented technology of the Irish based foundations brand, Embrace® at Curve last February,
I decided to dig deeper. What I discovered was a revolutionary construction system that allows the frame of the bra to float free from the garment but remain stable on the … Read More