By HOLLY JACKSON
As I drove across Lake Pontchatrain a few weeks ago, I was a little nervous. While I greatly appreciated Bra Genie’s invitation to try one of their bra fittings, it’s rare for me to have a good time at a bra fitting. Years of being fitted into ugly bras as a teenager had made me self-conscious about the whole process. At my first “adult” bra fitting, the … Read More
By ALI CUDBY
Did you ever stop to think about the origin of the statistic that says 70-85% of women are wearing the wrong size bra?
Given the way it is quoted and re-quoted, you’d think it was based on some scientifically airtight data. Maybe an unbiased organization that did an in-depth survey. Or even a comprehensive industry assessment.
Nope.
I recently wrote a post that traced the statistic to … Read More
When we were children, my grandmother would travel east from Ohio to visit us in NY staying several weeks in my brother’s bedroom. He moved in with me next door and both of us shared the bathroom with Sylvia. One of our favorite pastimes was to peak into the shower where her lingerie was hanging to dry. We would count the rows of hooks on her bra; 16 if I … Read More
Same fit, different name. Last week I had the good fortune to try Panache’s new Porcelain Elan t-shirt bra and I have to say, even though I am already a Porcelain fan, this version is a terrific reincarnation. Incorporating constructive feedback from retailers who have done very well with this style, Panache has infused the remake with new features that increase its comfort level significantly. Tag-free with padded hook … Read More
By John Festa
Megan Wearing A Work In Progress
Recently, I met a plus-size bra fit model and I had the bright idea to interview her for another perspective on the enigma that is bras. As the appointed evening grew closer, I began to second guess myself wondering what this human mannequin* could know or say that would help the average Jane. But I figured how bad could it be … Read More
By Elisabeth Dale
The Jockey Company introduced a “revolutionary” new bra sizing system a few weeks ago. Why? Because experts agree that 80 percent of women wear the wrong size bra. This is thought to be due, in part, to the inadequacy of the current antiquated measuring tape method of determining bra size. But does it even matter? What if women wear the “wrong” size bra for all the “right” … Read More
I think we can all agree that innovation is the catalyst of forward movement in any industry. So when I was introduced to the award winning patented technology of the Irish based foundations brand, Embrace® at Curve last February,
I decided to dig deeper. What I discovered was a revolutionary construction system that allows the frame of the bra to float free from the garment but remain stable on the … Read More
