Posts in Tag

bridal blogger

By ELLEN LEWIS

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Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why … Read More


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Fleur of England Allure on Lingerie Briefs

I was only 20 years old when my sister was married at the Carlyle Hotel in Manhattan, but the litany of details that earmarked the occasion absolutely drove me crazy at the time. The piѐce de resistance was when my mother asked me to pick up the monogrammed dinner mints the day before. Upon opening the box, two of them were smudged and I was commissioned to return to the … Read More


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For several years I had the privilege of working with the venerable Jacalyn Bennett, lingerie designer for some of the biggest Intimate Apparel brands in the world. I was sale’s director of her personal label and therefore, had access to an extraordinary vintage lingerie collection housed in her Newburyport studios. Renown for her handwork with lace applique, silk and delicate detail, Jacalyn’s creations were then and are now a … Read More


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Kristen-Hatgi-Sink-Flower-Fashion-Photography

Nothing equates with femininity quite as well as live flowers. Although Kristin Hatgi’s Silk Flower fashion photography is not live (the only image here that is not ), it pretty much sums up the way flowers can transfer the lingerie and apparel into exquisite works of art.

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Vera Wang & Bridal Seduction Bustier

Some years ago, at the end of June, I went on a mini-cation  to Nantucket with my oldest friend; I call her Buzz. It started a tradition we sustained for some years that excluded family and work obligations. Lucky for us that  particular week-end was blessed with perfect summer weather and we spent 3 full days bicycling around a rose laden  island to different beaches. Everywhere we rode, we came … Read More


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ivette330x431xportada1402aWe are particularly pleased to announce that Ivette Bridal, the Spanish based wedding lingerie company has joined our Lingerie Briefs Spotlight partnership. I was introduced to this luxury brand last fall when the Valens group showed me this beautiful product. Designed and produced in Ivette’s Spanish atelier and constructed with the finest European materials, each piece is an intimate treasure. We believe that they fit seamlessly into our Spotlight … Read More


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