Posts in Tag

bridal lingerie

My daughter Kate never intended to become a figure skating coach. She attended top academic colleges in the Northeast, eventually receiving her MFA (Master of Fine Arts). Her dream was a career in art. Skating was her passion. But life happens and a melting job market led her to an ice rink.  She stayed because she’s good at it, despite the fact that some question the purpose of her academic pursuit. But I beg to … Read More


Ellis wedding dress featured on Lingerie Briefs

A few weeks ago I reached out to several intimate brands that are known for their use of Leavers lace and asked them to provide me with some insight into the back story on this unique form of artistry. In particular, I am interested in Calais lace. Produced in Northern France, it is the birthright of lingerie and unfortunately a dying industry. (More about this in a later blog) One response I received was from … Read More


Georgina Ivory bridal slip from NKiMode on Lingerie Briefs

I’m leaving Mexico this week, returning to NY, my kids and the market. Two very distinct Cabo scenes have come to mind in the past few days, probably because of my effort to actually go out for dinner and to the beach before I leave.  One of these spectacles is the number of wedding events that take place here and the other is the fascinating dichotomy of swimwear peppering the beaches. I’ll save the beach … Read More


Annasul Y. Wedding Dress on Lingerie Briefs

Every spring since Maggie Gillette launched her bridal brand, The Giving Bride, I find myself circling back to her collection. Maggie’s focus on this critical lingerie niche and her efforts to keep the line succinct, sophisticated, and tailored locally as well as dedicated to a charitable cause, are much of what the millennial woman seeks when she shops. These elegant understated designs stand out because of their simplicity, a perfect complement for the modern … Read More


Most little girls dream of their special wedding day. It’s a day of love and magic that will leave an eternal imprint on their hearts.  Montelle’s Eternally Yours bridal collection will ensure all the bride’s dreams come true. There is something perfectly timeless and endlessly romantic about this gorgeous collection, a sophisticated ivory palette with sheer, delicate floral lace embroidery will make any bride feel and look spectacular on her special day. Shown is … Read More


Simone Perele bridal corset and panty on Lingerie Briefs

It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail opportunity. Weddings are not one … Read More


By ELLEN LEWIS

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Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to … Read More


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