By Jennifer Cermak
We have been hearing reports that tell consumers not to wear bikinis after age 47. What a load of rubbish. I’ll wear one when I am 80! (& I will still be convincing you to wear one!) After all, wearing a bikini is part confidence, part comfort, and part the right suit.
Every day we have a customer say: “I will not wear a bikini unless it … Read More
I have returned to the East Coast having been catapulted back to reality from paradise. Clearly the holidays are upon us. Trees are up, retailers are stocked with X-mas paraphernalia and the race has begun. Even though all the big stores in Cabo had a similar transformation from Halloween to Christmas, literally in the beginning of November, it’s not easy for a veteran north-easterner to feel the vibe while shopping … Read More
By Ali Cudby
When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.
For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this … Read More
Spending weeks at a time in Cabo, one learns another way of life, far from the tours and hustle. There is everyday living to consider and somehow, merchant that I am, I always find a way to tap into the local trends. Ideas live everywhere if we mine them. I always check out Pepita’s Magic of The Moon boutique when I am here; there is always a fashion statement and … Read More
Submitted by Sarah Wizemann, owner of Lille Boutique Portland, Oregon
I opened Lille a little over 6 years ago after moving to Portland from New York and not finding any lingerie store that catered to my aesthetic sensibilities. I was looking for some place tasteful, elegant, fashion-forward yet simultaneously vintage-inspired, with a good selection of natural fibers and non-padded options that offered a range of prices, and that just didn’t … Read More
By John Festa
Megan Wearing A Work In Progress
Recently, I met a plus-size bra fit model and I had the bright idea to interview her for another perspective on the enigma that is bras. As the appointed evening grew closer, I began to second guess myself wondering what this human mannequin* could know or say that would help the average Jane. But I figured how bad could it be … Read More
I am leaving Cabo this week, traveling back to the East Coast via California where I need to stop for both professional and personal reasons. Vegge Out time is close to over, but I did actually read a few good books and watched a few good movies that I probably would not have rushed to see back home. The first film I rented at Blockbuster (yes they still have Blockbuster … Read More