By Ali Cudby
A lingerie retail store – either bricks-and-mortar or online – is customer service oriented by definition. If you don’t make your customers happy, they won’t come back. Without customers, you’ll find yourself out of business. Seems obvious.
So retailers want to please their customers. But what happens when the thing that works best for the business is directly opposite to what the customer wants? That gets challenging. … Read More
By Ali Cudby
Claudette’s Dessous line became an instant hit the season it debuted, and has continued to grow its devoted following. The line itself is relatively (and deceptively) simple – a sheer, stretch mesh, cut-and-sewn bra with a couple of matching bottoms. What has set Dessous apart is equally simple:
Customers LOVE the colors.
The season Dessous launched, Claudette showed a series of neon colors, exactly when neon … Read More
When I first walked into Faire Frou Frou unannounced last week, Alison Rubke, the charismatic co-owner of this eponymous boutique was clearly surprised. We had tried to connect during several of my previous LA visits but never seemed to make it happen. Obligations always interfered; so this time, I did not want to make a promise I might not keep. It’s a bit of a trek from downtown Los Angeles … Read More
By Moira Nelson
I’m in sunny southern California for a few days – for both business and pleasure. While here, I had the pleasure of spending a lovely afternoon with boob and bra expert, Elisabeth Dale, author of bOObs- a Guide to your Girls and founder of The Breast Life. We took a lingerie tour of Los Angeles and its environs beginning with the award-winning luxury lingerie boutique, Faire Frou … Read More
