Several weeks ago, I received the news that the very popular Creations Magazine North America would no longer be published. Despite the success of this publication in both the United States and Canada, the parent company Editolux has filed for bankruptcy. I share the disappointment with many retailers and brands who have only lauded their respect for this very modern approach to the Lingerie trade. As a permanent columnist for … Read More
Spotlight On …
By Aimee Guthinger
Touting names like Bachelor’s Button & Forget Me Not, the pioneering eco-friendly, non-toxic nail brand Priti NYC has become a perfect complement for bridal lingerie style. Similar to the added touch the perfect throw pillow or decorative detail brings to an interior or the conversational charm an accessory brings to fashion, nail color is often the only accompaniment available to help complete our underpinning presentations. Lingerie is … Read More
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For Lingerie Brands, It Might Be Confusion
by Richard Vincente ~
A not-so-funny thing happened last year when HOTmilk, the trendy New Zealand maternity label, was getting ready to launch its new men’s underwear brand, Milkman: someone beat them to market with a similar product, brand name and edgy sales pitch.
To make matters worse, the interloper was another Kiwi label, an upstart indie called Milk Underwear. … Read More
Spotlight On …
Bougainvillea and cactus, ocean and desert, fishing skiffs and yachts, hummingbirds and whales, warm people and extraordinary privacy: On the southern tip of Baha California in Mexico, I have discovered a way of living that reflects the perfect balance of a very casual, but classy existence. We are building a home in Cabo San Lucas, a place where escape is possible but a large and friendly expatriate community thrives. I … Read More