Posts in Tag

Indie Lingerie Designers

By ELLEN LEWIS

Camille Roucher as featured on Lingerie Briefs: photographer :arthur hubert Le grand : model angela reiCamille Roucher

There are major transitions happening in the Intimate’s industry at the moment. New concepts are changing design and development perspective and how we sell. One of the most important shifts is the growing power of indie brands and the way they choose to do business. Because of social media, young independent designers have found a voice. But can they sustain it financially? This question has … Read More


Spotlight On …

aimée Lingerie

By ALISON CONNOLLY

aimee_lingeriebriefs1

I have a not-so-secret secret when it comes to discovering amazing new lingerie brands.  I often look to the specialized “boutique” lingerie trade events to see new designers they are promoting, and one particular event I can always rely on is The Lingerie Edit (TLE).  If you aren’t familiar with TLE, they are a UK-based trade event that aligns themselves with independent, premium labels from the … Read More


Spotlight On …

  Last night was day one of Lingerie Fashion Week, in its second year of production and evolving quickly into a indie design hub as well as a dynamic runway platform for brands seeking press exposure. Held this year at Center 548 in the heart of Chelsea, NY, I decided to take a closer look at some aspiring designers searching for recognition as well as old friends, Tia Lyn and Laura … Read More


Spotlight On …

By Kim “Kimmay” Caldwellhurray-for-lingerie2

Rachel Rector models her own creation for RR Lingerie Photo by Dan Busta

Working in the lingerie field for almost a decade, I’ve grown to love some of the most sophisticated brands in the business. I’ve also seen these companies grow as consumers become more “braducated” on the importance of investing in quality undergarments that fit well and do their job.

In the flurry of the lingerie business boom, I’ve also seen a few start up brands pop up. … Read More


Spotlight On …

This Weeks Intimate Discovery:  Hot, New Designers Arrive At The Lingerie Designer Showcase

There is nothing quite as satisfying as the discovery of new talent and for that I thank the Lingerie Designer Showcase trade show that took place last week at the AKA Hotel Residences in NYC.  This nascent show, Indie in its own right, showcased 10 brands of emerging Intimate artists who are just spreading their wings.  … Read More


Spotlight On …