By ELLEN LEWIS
Camille Roucher
There are major transitions happening in the Intimate’s industry at the moment. New concepts are changing design and development perspective and how we sell. One of the most important shifts is the growing power of indie brands and the way they choose to do business. Because of social media, young independent designers have found a voice. But can they sustain it financially? This question has provoked a great deal of … Read More
By ALISON CONNOLLY
I have a not-so-secret secret when it comes to discovering amazing new lingerie brands. I often look to the specialized “boutique” lingerie trade events to see new designers they are promoting, and one particular event I can always rely on is The Lingerie Edit (TLE). If you aren’t familiar with TLE, they are a UK-based trade event that aligns themselves with independent, premium labels from the lingerie and swimwear sector. That’s … Read More
By Kim “Kimmay” Caldwell
Working in the lingerie field for almost a decade, I’ve grown to love some of the most sophisticated brands in the business. I’ve also seen these companies grow as consumers become more “braducated” on the importance of investing in quality undergarments that fit well and do their job.
In the flurry of the lingerie business boom, I’ve also seen a few start up brands pop up. . . and disappear. The … Read More
This Weeks Intimate Discovery: Hot, New Designers Arrive At The Lingerie Designer Showcase
There is nothing quite as satisfying as the discovery of new talent and for that I thank the Lingerie Designer Showcase trade show that took place last week at the AKA Hotel Residences in NYC. This nascent show, Indie in its own right, showcased 10 brands of emerging Intimate artists who are just spreading their wings. There were a host of … Read More
