Posts in Tag

Knock Out Panties

KP-703-419-547cToday is my 65th birthday. I know that for some women, it is heresy to admit this milestone, but for me, I only see it as finally getting my dues: health insurance and movie tickets at a discount. Actually, to be honest, I don’t feel “old” even though my daughter’s birthday wish included the phrase, “you are finally an old lady”. To me the passage of time has only … Read More


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Selling Solutions

By Ali Cudby

As fabrics become more technologically advanced, they have an increasing number of attributes.  They stretch (or don’t stretch) in new and helpful ways.  They come in colors and patterns that weren’t feasible a few short years ago.  And they are occasionally embedded with the ability to solve problems.

In the past couple years, several brands have launched garments that are attractive and fashion forward, while simultaneously addressing … Read More


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A Knock Out Win!

By Ali Cudby

Get a bunch of MBA’s in a room and you might expect them to focus on the next big technology play or Wall Street bull, but in the 2012 Harvard Business School competition for Alumni Entrepreneurs, Knock Out!® panties KO’d the other 130 new companies in the field to take home the championship belt.

Knock Out!®, owned by Harvard MBA Angela Newnam, is the … Read More


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BRIEF ALERT! Knock Out™

This Week’s Intimate Discovery: Technology Enables A New Brand Of Smart Panties

Several years ago, I began to hear rumblings in the market about a niche panty opportunity that had recently emerged: a product developed  to eliminate moisture and odor issues.  I was fairly certain that this concept would be supported primarily in pharmacy locations and was a bit surprised when I began to be approached, in fact, by … Read More


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