Posts in Tag

lingerie blog

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Walking through the exhibitions stands this past summer at the Paris Lingerie and Swimwear show, I have to admit, I wasn’t exactly at my best.  I was somewhat under the weather, and I don’t mean the 100 degree temperatures; although that certainly did add to my discomfort. In such a state, its a bit more difficult to get inspired. But, when I came across the mystical, magical Maaji Swimwear booth, … Read More


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I stopped by the Honeydew showroom in NYC this week to get an update on this LA vibe brand known for  their kicky, pretty, sexy  intimates. Think of the rumba panty,  a signature mainstay since the company debuted in 2002. Honeydew Intimates has become part of retailer’s underwear infrastructure and continue to stand firm as a consumer favorite. But as they continue to forge new frontiers, it is the everyday … Read More


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Lucky for me, I am willing to try new things. Too bad for me that I had made an assumption about the Miraclesuit swimwear brand. I thought this brand was for older women (not that I don’t fit into that category) who do water exercises in their club pools. A few weeks ago, I spent time with the brand’s marketing team in their NY showroom basically because I am on … Read More


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I’ve been doing some design prospecting lately, anxious to unearth new artists whose lingerie collections are worthy of note. The bounty has been good. One of the more interesting is Tatu Couture™ , made in the UK under the watchful eye of Luisa Sidoli, honors graduate of the famed “Contours” course at De Montfort University  After some time served in the studios of major established Intimate brands, Luisa launched the … Read More


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It should be fairly obvious by now, that this site is about excellence in product. And for all intents and purposes, the focus is clearly on Lingerie. But once and awhile, a critical threshold emerges and the subject matter needs to change. I am not deserting the world of Lingerie, just re-channeling my merchandising perspective from emphasis on garment to emphasis on a different kind of industry product, the Underfashion Read More


Petticoat Junction

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Which came first; the petticoat or lingerie anointed with tulle and ruffles? So much of intimate design depends on what has been created to go beneath. Above Masha Markina featured in Love Lost for Fashion Canada photographed by Chris Nichols. (copyrights St. Joesph Media) and below ID Sarrieri Retro Circle Skirt and bodysuit Kurt Geiger heels for Style on the Couch photographed by William Williams.

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Purple Reigns ~ Royal Lingerie

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Nothing says regal quite like royal purple. Here Fraulein Annie could be the choice of this noble equestrian. And clearly the royal duck orchids rare and enduring beauty compliments the lasting elegance of Angela Friedman’s 2014 silk robe. Follow us on Pinterest and Instagram for more visual inspiration.

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