by Jennifer Cermak
Lace has been a part of swimwear textiles for quite some time, thanks to the importance the design element holds in lingerie. The technologies to keep lace fade and stretch resistant when submerged in chlorine and hard minerals like salt have come a long way the last few years, moving the detail from only designer suits to include the contemporary collections. The trend is even bigger for … Read More
Lately, between the impossible Northeast weather and some very challenging personal issues, I have been searching for some creative inspiration. So today, after an Underfashion Club board meeting, I decided to take the bus to the Whitney Museum for an art fix. With a few hours to spare, I commandeered my friend Camille ostensibly to see the Edward Steichen exhibit. Steichen’s groundbreaking lighting technique was a revolution in fashion … Read More
By Ellen Lewis
My affair with the Shell Belle Couture Luxury Lifestyle Collection began several years ago when I first discovered the brand at Curve. The artistry and workmanship that seduced me at the time moved me enough to highlight a few pieces in my show wrap up. It’s no secret that I have been enamored ever since, writing previous articles about Michelle Blenkinsopp’s exquisite design hand. Handcrafted in England … Read More
From the moment of the opening ceremonies in Sochi throughout the past few days of mind-boggling athleticism, I am reminded of the extraordinary effort behind seemingly effortless achievements. The painstaking work required to perform at Olympic levels is often camouflaged behind the breathtaking results that the athletes achieve. A skater floats across the ice in perfect sync to the music; a skier catapults down a mountain at 65 miles an … Read More
By Ali Cudby
A lingerie retail store – either bricks-and-mortar or online – is customer service oriented by definition. If you don’t make your customers happy, they won’t come back. Without customers, you’ll find yourself out of business. Seems obvious.
So retailers want to please their customers. But what happens when the thing that works best for the business is directly opposite to what the customer wants? That gets challenging. … Read More
… By Margaret Shrum
I’ve always been a romantic, I love corny, sentimental, passionate, epic swooning and idealized fairy-tale endings. Several friends and clients complain that romance is currently dead and intimacy is rare. Online dating, porn and texting have geared us up for instant gratification. Our busy lifestyles have taught us concise communication and trained many of us to get-off quickly and even anonymously. But these non-romantic, genital centered sexual … Read More