Last week my friend Marina, author of our Intimate Vision column, took me for a visit to the Dover market on Lexington and 30th street in NYC. Duplicating the existing concepts already in sync in London and Tokyo, this is the conceptual inspiration of Rei Kawakubo creative master of the Japanese brand Comme Des Garcons. Much discussion abounds about the eccentric content and the artful interiors that make this shopping … Read More
In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties. I was immediately impressed by the quality but recognized some clear merchandising voids. A cohesive presentation in extended sizes was not yet available and so, as I need to … Read More
What I love about the NK iMode brand from the Canadian based Kenan group is their grasp on key item merchandising and product expansion. Once they hit a bull’s-eye, they know how to exploit it. The Morgan silk charmeuse chemise has been a best seller at retail since 2007. In fact I originally highlighted this style in Dec of 2011 and it is still going strong. Based on the stellar … Read More
By Adrine Bimanand
How about a silver inspired wedding to ring in the new year? A platinum color scheme is the perfect way to compliment the winter bridal season. Think of the exquisite snow queen and her fairytale winter wonderland; replete with wonder.
Maison Lejaby
As many of you might already be aware, we have taken a dive into our own Swimwear Briefs column. Written by Jennifer Cermak, swim professor, maestro of Nani Nalu beachwear boutique and designer of Jenna Sea, an emerging luxury brand fitting D-G cups, we have watched this category evolve from a touch of fashion to a major margin builder in Lingerie stores across North America. Swimwear is the … Read More
December, so it seems, is the month of the year when most engagements occur. Interesting because we are always told by the “old timers” that bridal lingerie only sells in the spring. Not true says Flora Nikrooz who has built an entire bridal dynasty around her gorgeous designs targeted to satisfy the anticipation and pleasures planning a wedding invokes. Recently, Flora was actually asked by buyers to expand the concept … Read More
This week on Bridal Briefs, Adrine proposes “Something Red” for all those Holiday weddings. Perfect for a winter celebration, Red heats up the party. READ MORE… Read More
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