When Natori launched the original Josie ¾ unlined, underwired bra in 2011, I was an immediate fan. Certainly, it was not personal; my body was never going to fit into this fashion revelation, but I knew instantly that I had just met a star. Long lined bras were sneaking into the main steam via the retro markets and demand for contemporary interpretations of this emerging trend was on the horizon. … Read More
By Lindsey Borchard
Bra shopping in general can be a hard and painful experience. However bra shopping right after you had a baby is on a whole new level.
Before I started working in the lingerie industry, I, like many, many women had no idea how to fit a bra, so in turn bra shopping was awful. I was stuffing my breasts in sizes way too small for me because … Read More
By Cristina Casciano-King
With Halloween approaching finding the perfect hosiery accent to your Halloween Costume leaves you with a ton of Leg Avenue Options, and for most that is the only brand people will consider to dress up as a sexy school girl, a sultry clown, or a foxy fairy tale character or even a sexy witch…
But, why should Halloween be the only time you take bold choices with … Read More
Submitted by Judith Fine, owner of Gazebo in Northhampton, Massachusetts
Gazebo started in 1978 after I had been designing nontraditional bridal gowns from my home for several years. At Gazebo’s beginning, every item was made by me using silks and vintage laces. The late 70’s were the beginning of lingerie’s resurgence We had finished burning our bras and were now embracing our femininity. I was also wholesaling my own designs … Read More
By Tomima Edmark
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. The large number of women shopping at HisRoom.com bears this out. The fact is far more of us are buying underwear for them than they are for themselves.
I remember a survey a few years ago with some … Read More
Once in awhile I discover a new product that I just think is really cool, so I break my “wait and see” rules, because as per Katharine Hepburn, why miss all the fun. I met entrepreneur Maureen Shara when I walked by her booth at Curve and was blindsided by her beautiful robes. They are so artfully conceived, a juxtaposition of color and print that combines to make a very … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More