By Ali Cudby
Recently there was a flurry of articles seemingly saying that women’s average bra size jumped from a 34B to 34DD since 1983. The source was a study by Intimacy.
As a retailer, you may have found the headlines a little hard to believe – I certainly did. Are women’s bodies really changing? If so, why? As a retailer, it’s important to understand changes or trends having … Read More
By John Festa
In olden days, a glimpse of stocking was looked on as something shocking, but now heaven knows, anything goes.
So wrote Cole Porter in 1934. And it seems ever more appropriate when we consider the exposed bra trend.
What once was edgy and daring now seems commonplace and thoughtless. Are exposed bra straps and bra bands simply acceptable now? Does this trend speak to a woman’s owning … Read More
By Margaret Shrum
As fate would have it, I had a bizarre opportunity to work at The Museum of Sex for one day and get a taste of what pleasure it offers its guests. A little background, the Museum of Sex opened over a decade ago in NYC. It’s located on Fifth Avenue and 27th Street, in an area that was once known as “The Tenderloin” where several brothels … Read More
I always stop by the Cass booth at Curve to find out what new shapewear innovation, designer Susan Ledyard has up her sleeve. This time it’s the Lucky Back™ shaping shrug launched this past spring at retail. Besides the proprietary performance fabrics that have come to define the Cass Luxury Shapewear brand, this innovation promises to propel the company into the wellness market adding extra value to a Lingerie … Read More
Submitted by April Burch, Ph.D (aka Dr. Cleavage), Co-Owner of Great Barrington Bra & Girl in Great Barrington, Massachusetts
Bra & Girl began as the “bottle of wine idea”. When I would come home from work as a Research
Scientist bemoaning the challenges of grant funding and publication, my husband would say: “Tell me what you would do if you we’re not in science?”. I would always say “I’d have … Read More
Who is the Hanky Panky Bride? She is gracious, a bit mysterious, loves lace, flowers and animals. She can flirt with humor, dance for hours and draw a line in the sand. Her lingerie is her own seductive secret.
One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & … Read More