For someone who was married in City Hall, and purports to question the fiduciary value of the whole wedding regalia, I am completely enamored by the bridal industry. Every channel is a homage to creativity and femininity. I am sure that is why it is such an inspiration for Lingerie design. Recently, I discovered Wild Orchid Company, a custom cake kitchen in Dover, NH and Chef/Owner, Erin Gardner was … Read More
My sister, Beth, is a terrific person and a great friend. We grew up in the same house but we are nothing alike. I tend to roam the edge looking at rainbows; she likes to stay on course preferring the pragmatic path. Several months ago I took her bra shopping. Try as I might, there was no convincing her to buy a lacy European bra, which she did admire for … Read More
By Ali Cudby
Hot town, summer in the city! When the temperature goes up, I get more questions about bra care. Maybe you do, as well. Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers. I’m surprised when retailers don’t think to explain bra care to the women who shop with them.
Adding bra care products is not only … Read More
It is HOT in New York. Long, languid, sultry days have left us wilting in their wake. It feels like jungle stew and there hasn’t been much relief. If we have to live in this torrid climate, a little provocative nighttime diversion would be nice. Leave it to Betsey Johnson to design a summer sleepwear collection replete with exotic animals, tropical gardens and breezy light fabrics to provide a creative … Read More
Submitted by Rachel Wentworth and Meredith Donaldson, owners of Forty Winks Lingerie in Cambridge, MA
We decided to open Forty Winks after several disheartening experiences when shopping for lingerie. While neither of us have especially large busts, it seemed impossible to find a bra with a fit that was just right. Meredith was wearing a 36A (she’s a 32B/34A) and I was wearing a 34B (I’m a 32D). No one … Read More
I met Sherry Blodgett at her stand at the Curve NY show several years ago and was captivated by her presentation of couture bridal accessories. Sherry Et Cie was founded in 1981 on the premise that to the discerning bride the details count. The concentration on her niche product has served her well as she has built a brand recognized as a go to label for bridal garters, lingerie accessories … Read More
By Elisabeth Dale
There’s a growing segment of the female population ignored by the intimate apparel industry. They desire beautiful and stylish quality intimates, are savvy consumers, and have the necessary disposable income to buy what they want. So what’s their problem? They, like me, are women 50 years of age and older.
I understand why lingerie and swimwear models reflect the attributes of youth. Perky breasts, tight skin, and … Read More