By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
By Moira Nelson
There’s a chill in the air…And I couldn’t be happier! Before we know it, I’ll be donning my “uniform” of boots, button-downs and blazers. Until then, I’m trying to enjoy the last bit of Summer. I’m down the shore for a few days…attempting to get some much needed rest and relaxation in Beach Haven on Long Beach Island, N.J. I much prefer the beach during the “off season.” The weather is still … Read More
By Moira Nelson
Happy Labor Day! Labor Day marks the unofficial end of Summer. For me, the “back to school” season means a new beginning… Each year at this time, I find myself settling down, getting “back to business and back to basics,” reevaluating personal and professional goals and setting new ones. It was this time last year that I launched my business Bra La Mode. As I reflect back, I can’t believe it’s only … Read More
By Moira Nelson
I don’t know about you guys… But I’m extremely busy for the next three weeks. The wholesale market is underway… I have dozens of appointments over the next three weeks and my evenings and weekends are booked solid with other lingerie related events and parties! Here’s a quick rundown of the happenings in the biz….
Tonight, Fruit of the Loom is throwing a party to celebrate August Market and to unveil … Read More
By Moira Nelson
I’ve always been bothered by the heat… I much prefer the Spring and Fall seasons over the steamy Summer months. However, hot Summer nights inspire me to pull out some of my favorite sleepwear pieces such as Cami Sets and Rompers in buttery soft modal fabric or rayon blends. These fabrics drape so effortlessly. And I’m a sucker for their cool hand… There’s nothing better against my skin. Check out the adorable … Read More
By Moira Nelson
I found myself wandering around the West Village on Sunday afternoon, popping in and out of specialty boutiques. I have always appreciated small, independently owned businesses. I admire their entrepreneurial spirit and their passion for taking risks on lesser known designers and brands. One of my stops was the lingerie boutique Marc and Max on Bleecker Street. I was thrilled to see that they are now carrying my favorite lingerie brand, Ann … Read More
Got any big plans for the coming Memorial Day Weekend? My focus is on Swimwear rather than Intimate Apparel this week… As long as this rainy, wet weather blows through before the weekend. Fingers crossed for sunny skies! I can’t wait to pull out the bra-sized Fantasie brand bikini top and matching high-waisted bikini bottom I picked up at La Petite Coquette here in the City earlier this season. Here are just … Read More
