I know that espousing about a man’s needs is counter intuitive in our quest, as lingerie aficionados, to promulgate the philosophy of woman’s lingerie. But, once in a while accepted credos need to be challenged. That’s why, despite the retailer’s constant quest to control inventory, I must make a case for buying Saxx Underwear; this time their award winning kinetic running shorts. I have already reported in prior Saxx … Read More
This past Friday my husband and I were at the Cabo San Lucas Marina when the daily weigh in began for the richest sport fishing tournament in the world, the Bisbee Black and Blue. The overall purse stood at $3.5 million. I didn’t see the entire thing, though I heard the winning marlin was 537 lbs. Fishing tends to be a male preoccupation or so it seems. It’s not to … Read More
We are one month away from Father’s Day and even though I planned to post this blog closer to the mark, I am chomping at the bit to get this message out. I’ve been watching the men’s underwear market from a distance for several years now trying to figure out the best positioning for a commodity that has retail potential in a woman’s lingerie store; after all, most men’s clothes … Read More
Comfortable undergarments has a lot to do with personal preferences as it is a basic part of getting dressed each day and a must-wear for men. Most people think that there are not many options with men’s underclothing, but the fact is, that is not so. There are a wide variety of choices available for men that mainly focus on the style, the brand, and the material.
The guy needs … Read More
Along my career path, I made a 10 year stop in Turkey, not the country, but a company whose base was in Istanbul. Charged with the management of some very key Private Label accounts as well as pivotal name brands, I was focused much of the time on fabric development. When it comes to fabric, particularly knits, Turkey is a mecca. The speed at which we could present new fabrics … Read More
By Luis Paredes
I’m a guy that works in the Lingerie industry. While that fact may elicit a round of high-fives from friends (who don’t work in the industry), it’s a job that I absolutely love and take incredibly seriously.
I publish the Lingerie Journal, the most popular online lingerie trade publication in the US. We cover all aspects of the industry including the occasional product review. I have a … Read More
by Richard Vincente ~
A not-so-funny thing happened last year when HOTmilk, the trendy New Zealand maternity label, was getting ready to launch its new men’s underwear brand, Milkman: someone beat them to market with a similar product, brand name and edgy sales pitch.
To make matters worse, the interloper was another Kiwi label, an upstart indie called Milk Underwear. … Read More
