Posts in Tag

Nani Nalu

By Jennifer Cermak

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Another record setting day in the Midwest, and I find it hard to be excited about swimwear when our high temperature of mid-July day may hit 60.  So instead of thinking about soaking up some (non-existent) sunshine, I begin to ponder function.

Blue_Front_StepIn2NowaStepIn2Now Swimwear is a new company that offers solution styling geared toward people with arthritis. The genius of the swimsuit is that it is a two-sided design that allows its … Read More


Spotlight On …

By Jennifer Cermak

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Stand Up Paddle boarding is exploding in popularity in Minneapolis and St. Paul. With our abundant lakes and rivers, the Twin Cities are the perfect location for this new sport. SUP has a heritage tied to the birth of surfing in Hawaii, and I am thrilled to pick up my new board this week (a pair of NSP surf betty’s) for my sister and me to use on Medicine Lake just beyond … Read More


Spotlight On …

A Hint of Lingerie in Swimwear

by Jennifer Cermak
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Lace has been a part of swimwear textiles for quite some time, thanks to the importance the design element holds in lingerie. The technologies to keep lace fade and stretch resistant when submerged in chlorine and hard minerals like salt have come a long way the last few years, moving the detail from only designer suits to include the contemporary collections. The trend is even bigger for 2014.

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Beach Bunny set the … Read More


Spotlight On …