This Week’s Intimate Discovery: Technology Enables A New Brand Of Smart Panties
Several years ago, I began to hear 
rumblings in the market about a niche panty opportunity that had recently emerged: a product developed to eliminate moisture and odor issues. I was fairly certain that this concept would be supported primarily in pharmacy locations and was a bit surprised when I began to be approached, in fact, by several entrepreneurs, interested in developing … Read More
This Week’s Intimate Discovery: A big risk pays off for a Maryland lingerie entrepreneur
Location, Location, Location; The first lesson I learned as a merchant is that nothing is as important to the success of a retail operation as its location. It’s not only where you position product in the store, it’s also all about where the store is situated. That is why when I spoke with partners Patti Platt and Sharon Borland, … Read More
This Week’s Intimate Discovery: Simone Perele Lights up the Panty Market with Invisi’bulles
By now most of my readers know that I am
on a constant search for the world’s most comfortable panty. Last week I tried the Invisi’bulle bikini (158720) from Simone Perele and I knew I had found another contender. This light as air, ultra-fine microfiber design is engineered with a stitch free bonding technique that holds the panty in place as … Read More
This Week’s Intimate Discovery: Performance Lingerie enters the Intimate Apparel Market
I am very excited about my newest brand MovModa, a Performance Lingerie line that has just been launched from, where else, California. This collection of multifunctional intimates introduces a whole new category to the Intimate Apparel world with a collection of bandeaus, unisuits and panty shorts designed in Italian maker, Eurojersey’s patented Sensitive® Nylon/Lycra® spandex shaping fabric. Created to move seamlessly from the … Read More
This week’s Intimate Discovery: Panties that are pure Bliss to wear.
I know that the Bliss Girl Brief panty
from Natori is not exactly a new item in the market, but for me, personally, it’s a real discovery. I have been searching endlessly for a cotton panty that fits my not so girlish shape with a modicum of style. So, it was a real pleasure when I was given style 156058 as … Read More
Traveling along Interstate 40 from Sedona to Albuquerque, we stopped in the tiny town of Winslow, Arizona for breakfast. Dry, barren of vegetation and slightly depressed, this enclave was located off the highway on the old Route 66, once known as the Main Street of America. Void of traffic, the town seemed deprived of opportunity and store fronts were vacant. It struck me how the super highway that had been built to ease my journey … Read More