Last week, when I finally had the opportunity to review the Elila collection, I was first and foremost impressed with the architecture of these bras. Like a building built to sustain any untoward event, the styles offered by this 10 year young brand have been carefully crafted with technical expertise. Meeting with founder and designer Ellen Jacobson, I learned that she had been well-schooled in her trade by her grandmother, … Read More
By Kim Caldwell
Women often ask me “What is the most popular cup size that you fit?” and I inform them that it really ranges. In one day of bra fitting, I can help a 32A, a 40C and 34G, with the majority of my clients fitting into F, G and H cups. All day long. And while many women think that’s “really big”, I braducate them on what an … Read More
In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties. I was immediately impressed by the quality but recognized some clear merchandising voids. A cohesive presentation in extended sizes was not yet available and so, as I need to … Read More
Last fall when Simone Pérèle introduced Révélation to the market, I thought it was an interesting premise, interesting enough to actually write a story about this sumptuous intimate’s collection. This is the company’s first foray into lingerie sized specifically for a full busted woman. I thought it noteworthy that this brand, so quintessentially French in its intent, had finally found a voice for the full busted woman. On a personal … Read More
To mark the success of its best selling collection Deco, Freya has launched a brand new campaign and microsite 365 days of Deco. Showcasing all of the Deco collections, visitors can upload photos of the outfits they wear Deco under to win exciting prizes!
Freya Swim ~ Introducing Hello Sailor
Meet your summer crush with the gorgeous swimwear collections from Freya swim. Introducing Hello Sailor, featuring on trend nautical … Read More
From the very first Christmas I shared with my husband in 1976 – he wasn’t my husband then – we would invest in a distinctive ornament for our family tree. It became a ritual and over the years, a quality collection of eclectic shapes and colors formed. In fact, we got a little carried away with the entire process. Gathering hand painted renderings of Snow White & The Seven Dwarfs, … Read More
By Lindsey Borchard
For the longest time I have never cared about matching my bra and my underwear. I mean who even knows if I am, and frankly who cares?? It’s not like I am showing off my lingerie to the world.
Claudette
It wasn’t until I started wearing lingerie for myself that I started matching. It may seem silly, but I get a certain confidence knowing that I am … Read More