Last week, when I finally had the opportunity to review the Elila collection, I was first and foremost impressed with the architecture of these bras. Like a building built to sustain any untoward event, the styles offered by this 10 year young brand have been carefully crafted with technical expertise. Meeting with founder and designer Ellen Jacobson, I learned that she had been well-schooled in her trade by her grandmother, … Read More
By Kim Caldwell
Women often ask me “What is the most popular cup size that you fit?” and I inform them that it really ranges. In one day of bra fitting, I can help a 32A, a 40C and 34G, with the majority of my clients fitting into F, G and H cups. All day long. And while many women think that’s “really big”, I braducate them on what an … Read More
In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties. I was immediately impressed by the quality but recognized some clear merchandising voids. A cohesive presentation in extended sizes was not yet available and so, as I need to … Read More
Last fall when Simone Pérèle introduced Révélation to the market, I thought it was an interesting premise, interesting enough to actually write a story about this sumptuous intimate’s collection. This is the company’s first foray into lingerie sized specifically for a full busted woman. I thought it noteworthy that this brand, so quintessentially French in its intent, had finally found a voice for the full busted woman. On a personal … Read More
To mark the success of its best selling collection Deco, Freya has launched a brand new campaign and microsite 365 days of Deco. Showcasing all of the Deco collections, visitors can upload photos of the outfits they wear Deco under to win exciting prizes!
[separator top=”5″ bottom=”8″]
Freya Swim ~ Introducing Hello Sailor
Meet your summer crush with the gorgeous swimwear collections from Freya swim. Introducing Hello Sailor, featuring … Read More
From the very first Christmas I shared with my husband in 1976 – he wasn’t my husband then – we would invest in a distinctive ornament for our family tree. It became a ritual and over the years, a quality collection of eclectic shapes and colors formed. In fact, we got a little carried away with the entire process. Gathering hand painted renderings of Snow White & The Seven Dwarfs, … Read More
By Lindsey Borchard
For the longest time I have never cared about matching my bra and my underwear. I mean who even knows if I am, and frankly who cares?? It’s not like I am showing off my lingerie to the world.
Claudette
It wasn’t until I started wearing lingerie for myself that I started matching. It may seem silly, but I get a certain confidence knowing that I am … Read More