Posts in Tag

printed swimwear

By ELLEN LEWIS

Freya Swimwear on Lingerie Briefs

Writing today’s blog presented me with a challenge. I really wanted to due diligence on the Freya Spring 17 swim collection. But since the Eveden brands, of which Freya claims a robust residency, deliver every month; and because I have a personal obsession with visual merchandising, even on-line, I found myself with a choice dilemma. I had to make a decision on what to showcase here, their sleek, solid and stripe … Read More


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Walking through the exhibitions stands this past summer at the Paris Lingerie and Swimwear show, I have to admit, I wasn’t exactly at my best.  I was somewhat under the weather, and I don’t mean the 100 degree temperatures; although that certainly did add to my discomfort. In such a state, its a bit more difficult to get inspired. But, when I came across the mystical, magical Maaji Swimwear booth, somehow I forgot my malaise … Read More


Spotlight On …