By KIMBERLY BERGER
Mid July brings the largest swimwear tradeshow in the world to Florida’s Miami Beach. The Swim Show is the official launch for over 2,500 of the industry’s leading lines. It is the unveiling of fashions to come for the upcoming year. The show lasts four days and is attended by over 3,000 buyers from across the world. I am one of those buyers.
This year’s show was my team’s most intense ever.
Hot! That’s the best word to describe my weekend in Florida attending the Miami Swim Show in South Beach. Everything about the experience helped me to define this mega market; the half-naked people, pulsating street music, gorgeous white sand beaches, lush tropical greenery, color drenched architecture and bold, powerful swimwear that filled four convention rooms and many off site locations. Not to mention the invitation only runway shows that run throughout the evenings for 4 … Read More
Festive 4th of July outfits tend to err on the cheesy side – but splashing a little national pride into your weekend swimwear choices or your store window displays is always welcome. All we ask is that you dive into the style with class.
A great way to pull off the color block trend, and if done right this suit will play into nautical styling all summer season long.
Fendi Color Block Lycra Bandeau
Maison Lejaby
As many of you might already be aware, we have taken a dive into our own Swimwear Briefs column. Written by Jennifer Cermak, swim professor, maestro of Nani Nalu beachwear boutique and designer of Jenna Sea, an emerging luxury brand fitting D-G cups, we have watched this category evolve from a touch of fashion to a major margin builder in Lingerie stores across North America. Swimwear is the closest thing to underwear with … Read More
