By Tomima Edmark
A little Hanky Panky never fails to make headlines, especially when it comes to the lingerie company whose faithful followers include celebrities like Jennifer Aniston, Cindy Crawford and Cher. Everyday women are also big fans. Over the last seven years, thousands of them have voted Hanky Panky thongs and panties among their top choices in my Annual Undies Awards.
Last week, TODAY show hosts, Kathie Lee … Read More
In my continuing post wrap of the recent Lingerie market events, I want to share one more story about a panty that may not be exactly “new” but is definitely “tried & true”. After all, these shows are about the pursuit of fashion, fit and profit and I believe the B-Fitting underwear collection from Wacoal answers this call. I never would have entertained the notion of a one size panty … Read More
In nature, there are items so fragile and still yet so strong that they defy logic. The leaf of the Bodhi Tree is a delicate image of the earth’s power to heal. Better known in the Western Hemisphere as the Sacred Fig, it is said that that Gautama Buddha achieved enlightenment beneath its branches. Bodhi trees are planted in close proximity to every Buddhist monastery.
Every time I visit the… Read More
Submitted by Greg Wishart, owner of PantySalad.com, an on-line panty boutique
Panty Salad got its name from my favorite music station, Groove Salad, a SOMA FM online music station based in San Francisco. I thought the name was perfect because everyone likes panties, everyone likes salad, and I have so many brands and styles that they kinda look like a salad of panties when on my desk and lined … Read More
Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear. To the surprise of many, I turned it down. At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu. So why eschew the glamour of fashion apparel for bras and panties? As I told management while making my case for funding … Read More
When it comes to the sport of football, I am pretty much less interested in the competition than the strategic fanfare that seems to drive the game. It is hard to ignore the Super Bowl hype that takes the media hostage in the USA every January. We turned on the television Sunday Night, mainly out of habit, to watch the Ravens trounce the 49ers in the first half. I, for … Read More
By Ellen Lewis
Every merchant wants to maximize sales. Cardinal rule: Add value to a transaction and give your customer not only what they need, but what they want. No one does this as well as Hanky Panky. Case in point, these colorful gift packs. Using their venerable lace thong, widely recognized as a fashion commodity, they have cleverly engaged the consumer in multiple sales. Not only are they … Read More
