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Tomima Edmark

By Tomima Edmark

tdy_favorite_131107.vembedmedA little Hanky Panky never fails to make headlines, especially when it comes to the lingerie company whose faithful followers include celebrities like Jennifer Aniston, Cindy Crawford and Cher. Everyday women are also big fans. Over the last seven years, thousands of them have voted Hanky Panky thongs and panties among their top choices in my Annual Undies Awards.

Last week, TODAY show hosts, Kathie Lee and Hoda, revealed some of … Read More


Spotlight On …

By Tomima Edmark

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Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. The large number of women shopping at HisRoom.com bears this out. The fact is far more of us are buying underwear for them than they are for themselves.

I remember a survey a few years ago with some interesting findings on men’s underwear … Read More


Spotlight On …

Spotlight On …

By Tomima Edmark

Think you know your true bra size? There’s only one foolproof way to find out, and it might surprise you to hear it involves the much-maligned strapless bra. Sound a bit counter intuitive, especially given the prevalence of strapless fashion disasters? Here’s why it makes perfect sense.

Strapless bras are sized in the same way as all other bra styles. Some ladies make the mistake of believing they need to go down … Read More


Spotlight On …