Trade shows are an opportunity to go beyond the obvious margin must haves and uncover new direction in the market. For me, the discovery of a new idea; be it marketing, merchandising or design is inspirational. Sometimes it’s must see lines mentioned to me by a buyer. Other times it’s a great product presentation that catches my eye. Often it’s just chance. I found some interesting brands at Curve, not necessarily new, but new to me. I am sure I missed a few, but like I said, sometimes it’s just luck.… Read More
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