Sue Hughes, a traveling lingerie sales rep for the Formfit Company of Chicago, with model checking fit. 1949 Photo by Phillip Harrington accompanied by Stanley Kubrick for Look Magazine.
In our continuing series on Lingerie through the decades, Shirley focuses on post WWII intimate apparel and the glamorous starlets of the 1940’s who created great desire for beautiful undergarments, sleepwear and swimwear…. READ MORE in ‘Lingerie That Lingers’… Read More
by Shirley Freeman
Ahh those fabulous forties… at least the middle to the end of that decade was fabulous. WWII had ceased, yet the Cold War had begun… but economics were improving and fashion was evolving. Starting around 1945, lingerie was making a comeback thanks to Hollywood newsreels, movies, catalogs and newspapers. Manufacturers of underwear created ad campaigns in popular magazines enticing women to buy lingerie again. Cotton stockings were … Read More
