By TINA WILSON
So many beautiful pieces to choose from… that was my dilemma when sitting down to illustrate bridal themed ‘sleepwear’, though I probably shouldn’t call it sleepwear considering there is very little slumber going on. The category is usually consisting of short flirty baby dolls, revealing corsetry, skimpy teddies and wispy wraps but sometimes a brand goes rogue like Amoralle. They do “long and refined” like no one else, I love their … Read More
It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail opportunity. Weddings are not one … Read More
By ELLEN LEWIS
Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to … Read More
I had so much difficulty organizing this post; visual, technical and creative issues gave me blog brain. I began to think about all the choices a bride has to make between her engagement and honeymoon. There must be a parallel somewhere, because from what I have learned trolling through the wedding business, the decisions are often complex, confusing and somewhat overwhelming. A perfectly intelligent, generally calm woman develops Bridal Brain. For example: What’s my color … Read More
“To Death Do Us Part” or so we hope when we speak our vows on our wedding day. For many women, this is the beginning of a much anticipated new phase of life and expectations run very high. Thus, the day becomes a pinnacle of celebration, the dress, the metaphor for all things beautiful that can happen in this most precious bond. Everything is elevated for the affair and lingerie is no exception. Exquisitely rendered … Read More
After my family moved away from Long Beach, NY, we spent several summers on Block Island, a tiny ocean sanctuary off the New England Coast. I witnessed several mid-day weddings there as we rode our bikes up and down the rocky terrain. There is something special about afternoon affairs, a frothy lightness that reveals a casual beauty. Understated, yet elegant, it seems the perfect purview for the Eberjey bride.
A few months ago, my husband and I were having drinks on the terrace of a luxury hotel here in Cabo called Esperanza. Not our usual activity, we went, mainly to see the venue. Cabo is well-known for its destination weddings and by coincidence, that evening, there was a marriage ceremony taking place at the resort. It got me thinking about the entire bridal business, the extravagance, the energy exerted, and the level of artistry … Read More
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