For Girls & Boys ~ Bettinis Bikinis

February 8, 2012

by Rhea Cortado

photo by Bielmann/SPL, via

December and January is North Shore season in Hawaii. Without getting too technical, it’s when winter storm swell collides into the north side of the Hawaiian islands, waves are famously huge and that’s when all the big surf contests happen. I’ve been following the flesh and glory on surfing blogs, Facebook, Instagram and Twitter. Fans and pundits may disagree on many things when it comes down to the contest rankings, but there is one point in which they all agree. They like rear views in teeny bikinis. Photos of bronzed bums get the most “likes.” We all know that saying about dressing for boys (hotness) versus dressing for girls (stylishness) and these girls know their audience.

Bettinis Bikinis got its big break when designer Bettina Bell’s “Itsy” bikini was chosen and shot in one the Sports Illustrated Swimsuit issues and for good reason. Bettinis’ two pieces are cut to show some skin for line-free tanning and flaunting the bum (for the guys). But using crochet fabric, happy prints, smocking textures and ruffled trims, the suits have a very cute, girl-next-door kind of sweetness (for the girls). Sexy meets pretty.

Available At:

Stores Nationwide

Diane’s Beachwear

Butterflies and Bikinis

Runway Swimwear

Wholesale contact: Bettina Bell:

(310) 872-6110



Diane’s Beachwear

Butterflies and Bikinis

Runway Swimwear


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Rhea Cortado

Bikini Briefs


As a contributor covering the swimwear world for Lingerie Briefs, Rhea Cortado feels like she’s living in an endless summer. Rhea has covered the lingerie market, emerging designers, events and trade shows for the trade newspaper California Apparel News for more than six years. On top of having vast professional expertise of the subject areas, she is a truly, madly, deeply obsessed fanatic for lingerie and swimwear because both have transformative powers to put the wearer in a escapism and vacation state of mind. She has written for a variety of publications such as Transworld Business magazine, AlmaSurf Brazil, Surfgirl Magazine UK,, Tu Ciudad Los Angeles and Audrey Magazine. Her personal blog, The Surftorialist is a passion project about all things she loves about surfing, people who have cool surfy style and make cool surfy things.